Business Manager and Country Lead
basf
Singapore, SG
Posted Sep 11, 2026
- Other
- ATS_WCMS_WEBFORM
Job description
Overall objectives of the position: Drive sales growth and manage sales of surface treatment unit for Malaysia, Singapore and Batam Strategically manage the General Industry and ACE business segments in Southeast Asia to achieve sustainable growth and profitability Core Responsibilities : Sales Management and Development (Singapore, Malaysia, and Batam) Actively explore and develop new business opportunities through high market presence to ensure sustainable growth To prepare, negotiate, and finalize business contracts, ensuring alignment with customer requirements and profitability goals To build and maintain strong relationships with customer organizations at all levels, particularly key decision-makers To coordinate the launch of new products at key customers in collaboration with Business Acts as the Sales representative for International Automotive Task Force (IATF) Automotive Original Equipment Manufacturer (OEM) business in South East Asia To meet or exceed net sales and profitability targets while implementing pricing measures in a timely manner Customers and Channel Management To provide training and share technical and commercial know-how with customers and distribution partners to maximize the potential of Company's products and solutions To maintain and manage sales opportunities, leads, and customer visit reports using Salesforce Customer Relationship Management (CRM) To ensure accurate demand forecasting to support effective stock planning and reliable supply to customers To respond promptly to customer inquiries, addressing commercial, quality, and technical issues General Industry and Agriculture, Construction and Earthmoving (ACE) Business Development (Southeast Asia) To develop and execute strategic growth plans for the General Industry and ACE segments in Southeast Asia To work closely with distributors, agents, and internal teams to achieve business objectives To provide guidance, coaching, and support to the General Industry sales team to meet targets To monitor and evaluate distributor and agent performance to ensure alignment with business goals Market Intelligence and Strategy To gather and analyze market trends, customer needs, and competitor activities across Southeast Asia To implement value-added selling approaches to meet customer requirements and differentiate offerings To collaborate with global and regional teams to align business strategies and market initiatives with respect to: Commercial, Operations, Strategy, Project Management, Digitization, Innovation, Leadership, Talent Development, etc. Education and qualifications: Min. Bachelor's Degree in Business Administration, Chemistry or a related field Has at least 10 years of experience in technical, sales, or commercial roles within the surface treatment industry Demonstrated experience in managing technical field support, including troubleshooting, process optimization, and application support Has a solid track record of developing and maintaining strong customer relationships at various organizational levels, especially with key decision-makers Experience leading teams and providing coaching or supervision to direct reports Proven ability to work effectively in multi-cultural and matrix organization Self-motivated, adaptable, and capable to managing diverse responsibilities in a fast-paced environment Comprehensive knowledge of surface treatment processes,applications and technologies Has exceptional communication, negotiation, and relationship-building skills with stakeholders across Southeast Asia Strong strategic thinking and problem-solving abilities, with a focus on achieving business objectives Proficiency in Salesforce CRM and Microsoft Office tools (Excel, PowerPoint, Word, Outlook) Has a strong understanding of demand forecasting, supply chain considerations, and pricing strategies. Quality standards familiarity Ability to conduct technical training, transfer knowledge, and develop standardized processes