Business Unit Strategic Marketing (BUSM) Officer

Job description

Be #InGoodHands with Metrobank Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development. With Metrobank, a meaningful life is within your reach! Position Title: Business Unit Strategic Marketing (BUSM) Officer Role Exposure: · Develop an in-depth understanding on the analytics, branding, communication, technology, and marketing operations of the Bank · Hone your leadership skills and build a competitive profile for a rewarding career as an officer of the Bank · Take part in an extensive career progression and learn from the best Bankers in the industry Job Summary: · Contributes in the implementation of marketing strategies for the assigned BU. Specific Duties & Responsibilities · Supports the BUSM Lead and Division Head in delivering integrated Marketing solutions to support his/her assigned Business Unit. · Plan advertising and promotional campaigns for products and services per Business Unit on a variety of media and communication platforms. · Strategize and execute advertising and promotional campaigns. · Acts as Single Point of Contact of the BU that works with various ABCMTG divisions to deliver various Marketing requirements of the BU. · Prepares and monitors annual budgets and Marketing plans while being accountable in ensuring efficient implementation, utilization and post evaluation. · Should be able to project manage and deliver other requirements of the team that will be assigned from time to time. · Demonstrates capability of analyzing data, identifying insights and defining acquisition, usage and activation opportunities for the Business Units supported. · Should be able to deliver other requirements of the team that will be assigned from time to time. Responsible for institutional digital channels strategy, leading the execution of channels-specific campaigns · When needed, drives product development of marketing tools and assets · May play a key role in institutional brand special projects · Develops analytics requirements for campaigns and projects and works with digital teams to create reports and present insights · Champions consumer segmentation and insight development · Produces guidelines and materials to drive consistency and premiumness in the brand · Develops tool kits to support different business units · Creates competitive benchmarking: analysis and tracking · Identifies opportunity areas for development based on consumer and market trends Qualifications · Possess a minimum of 5-10 years of relevant work experience, preferably within the financial industry · Strong communication, stakeholder managment, and negotiation skills for successful client relations · Demonstrated expertise in conceptualizing marketing strategies and a proven track record of effectively executing these strategies in alignment with the department's budget, timeline, and expectations · Exceptional project management skills, including the ability to coordinate and collaborate with cross-functional teams · Proficiency in leveraging marketing tools and technologies to enhance event outcome · A creative mindset with a keen eye for detail, ensuring that project leave a lasting impression · Experience in post-project analysis and reporting to measure the impact and improve future strategies Other Details: Rank: Junior Officer Business Unit: Analytics, Brand, Communications and Marketing Technology Group Office Location and Schedule: GT Tower, Ayala, Makati. Monday to Friday, 08:30 – 06:00 PM