Campaign Analytics Senior Manager

About this role: Wells Fargo is seeking a talented Campaign Analytics Senior Manager to join our growing Marketing Analytics team within Consumer Banking and Lending (CBL). In this role, you will partner closely with business stakeholders, lead and develop a team of data scientists, and play a critical role in shaping the performance of our marketing campaigns. You will conduct analysis to evaluate key marketing levels, deliver actionable in-flight reporting to continuously refine campaign performance, and generate insights that inform future optimization strategies. Additionally, you will contribute to the development and execution of marketing strategies that drive customer growth and engagement, while improving overall campaign effectiveness and efficiency. In this role, you will: Lead and develop a high-performing team of analytics professionals, providing direction, coaching, and oversight to ensure successful execution of key initiatives and business objectives. Define and implement strategies for planning, coordinating, and delivering data-driven research, analytics, and intelligence that support marketing and broader business goals. Partner with stakeholders and influence leaders across all levels to provide strategic consultation, translating complex analytical findings into clear, actionable insights. Oversee the development of advanced analytical approaches, leveraging statistical techniques, modeling, and experimentation to measure and optimize campaign performance both in-flight and the analysis of large, complex structured and unstructured datasets to identify trends, generate hypotheses, and deliver meaningful recommendations that inform decision-making. Guide teams in solving complex business problems, ensuring high-quality deliverables while building strong analytical capabilities and technical expertise.Manage allocation of people and financial resources to align with strategic priorities and meet business commitments. Foster a culture of continuous improvement and talent development, enabling the team to innovate, scale analytical solutions, and enhance marketing effectiveness and efficiency.Collaborate cross-functionally with peers and leaders to shape strategies, improve business processes, and identify opportunities for optimization, including enhancements to data, systems, and analytical capabilities. Required Qualifications: 7+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education 3+ years of management or leadership experience Desired Qualifications: 2+ years of previous marketing campaign analytics experience Strong analytical skills, with experience using data and insights to inform marketing decisions Proficiency in SQL, Python / R, and other programming languages Proficiency in Data visualization preferably with Tableau Experience with large production data sets Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines Expertise in statistical testing Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams Experience with technical systems and business processes extracting data driven insights while identifying opportunities for engineering enhancements Hands-on experience of Extract, Transform and Load (ETL) and data warehousing for purposes of integrating different data sources Experience with managing and having direct reports Experience using Copilot and AI prompting Comfortable with ambiguity and passionate about customer and employee experience Strong track record mentoring and developing talent. Job Expectations: Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote This position is not eligible for Visa sponsorship Relocation assistance is not available for this position Pay Range Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities. $139,000.00 - $217,000.00 Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees. Health benefits 401(k) Plan Paid time off Disability benefits Life insurance, critical illness insurance, and accident insurance Parental leave Critical caregiving leave Discounts and savings Commuter benefits Tuition reimbursement Scholarships for dependent children Adoption reimbursement Posting End Date: 12 Sep 2026 * Job posting may come down early due to volume of applicants. We Value Equal Opportunity Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo . Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more. Wells Fargo Recruitment and Hiring Requirements: a. Third-Party recordings are prohibited unless authorized by Wells Fargo. b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process. #DNP-IND