Campaign Manager

Job description

We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles. We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care. We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive. If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷 ### Brand Campaign Manager | 📍London – Hybrid (1-2 days) | 💰Competitive Salary + Benefits ### About the Role We're looking for a creative and commercially minded Campaign Manager to take ownership of integrated marketing campaigns from insight and planning through to creative execution and performance analysis. Working at the heart of the Marketing team, you'll collaborate with channel specialists, creative teams, agencies and commercial stakeholders to deliver standout campaigns across ATL, CRM, Social, PR, Partnerships and more. You'll play a leading role in shaping campaign ideas, writing inspiring creative briefs and guiding creative development to ensure every campaign is insight-led, distinctive and delivers against both brand and commercial objectives. This is a fantastic opportunity for a Campaign Manager who enjoys variety, loves working cross-functionally and is passionate about creating customer-focused campaigns that make an impact. You'll be someone who enjoys combining creativity with commercial thinking, using customer insight, data and cultural trends to help shape campaigns that resonate. You'll have end-to-end ownership, significant exposure across the business, and the chance to shape campaigns that reach millions of customers while continuously testing, learning and optimising performance. ### Key Responsibilities • Lead the creative development of campaigns from insight to execution, writing inspiring briefs, providing clear creative direction. • Challenge and elevate creative work, balancing bold brand thinking with commercial objectives to deliver impactful campaigns. Manage the execution of key seasonal campaigns across all channels, including major trading moments such as Christmas, Valentine's Day and Mother's Day. • Build and maintain campaign plans, timelines and briefs to ensure successful delivery. • Coordinate cross-functional teams to deliver campaigns on time and to a high standard. • Own the day-to-day delivery of always-on campaign activity. • Continuously optimise campaigns to improve performance and efficiency. • Support test-and-learn initiatives across channels to drive ongoing improvement. • Support delivery of new customer acquisition targets through campaign activity. • Drive engagement and repeat purchase from existing customers, particularly across CRM and owned channels. • Monitor and optimise performance across different audience segments. • Work closely with CRM, social, media agency, PR and partnerships teams to ensure joined-up execution. • Ensure consistency of messaging, brand and creative across all touchpoints. • Track and report on campaign performance across channels. • Identify optimisation opportunities and implement improvements. • Support post-campaign analysis and insight generation. • Use customer insights, cultural trends and performance data to identify new campaign opportunities and inspire fresh, engaging creative ideas. ### About You • A strong creative mindset, with experience developing campaign ideas, writing creative briefs and shaping creative ideas with agencies and internal teams. • Proven experience in marketing or campaign management roles, with around six years' relevant experience. • Experience delivering campaigns across multiple channels, including digital, CRM and social. • Strong project management and organisational skills, with the ability to manage multiple priorities. • Data-driven approach to decision-making and campaign optimisation. • Excellent attention to detail and commitment to high-quality execution. • Strong communication and stakeholder management skills. • Ability to build effective relationships and bring teams together behind shared goals. • Passion for creating customer-focused campaigns that deliver measurable impact. • A naturally creative thinker who enjoys generating ideas, challenging convention and finding fresh ways to connect with customers. • Able to balance creativity with commercial thinking, using insight and data to shape campaigns that are both memorable and effective. • Confident collaborating with creative teams and agencies, providing clear direction and constructive feedback to elevate campaign work. ### Interview Process • Stage 1: Recruiter Screening • Stage 2: Hiring Manager Interview • Stage 3: Interview with the Marketing Director & Hiring Manager, including a task/presentation element • Offer! 🎉