Campaign Manager

Job description

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business. When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to: Grow your career with tailored development programs Make your mark in a high-performing, values-led team Thrive your way with flexible work options About the Opportunity Ready to move beyond “send” and start driving growth? We’re looking for a commercially minded Campaign Manager to own lifecycle and trade activation campaigns end-to-end — from spotting growth opportunities and defining the strategy, through to optimisation and measurable commercial outcomes. This is a role for someone who loves turning customer data into smart decisions, ideas into action and campaigns into results. In this Role, You Will: Drive growth through campaigns – identify opportunities using customer, transaction and campaign data, and turn insights into commercial action. Own the strategy end-to-end – define audiences, offers, journeys, channel strategy and success measures across lifecycle, loyalty and trade activation. Optimise for results – use data, experimentation and platforms such as Braze and Segment to improve engagement, redemption, conversion and customer value. Collaborate to bring campaigns to life – partner with creative, digital, media, agency and commercial teams to deliver impactful campaigns. Be outcome-focused – bring 3–6+ years’ experience in CRM, lifecycle, loyalty, campaign or trade activation, with a strong analytical mindset and a passion for turning customer insights into growth. You’ll bring: You’ll be a curious, customer-focused analyst who enjoys solving problems where the data isn’t always perfect and the answer isn’t always obvious. You’ll ideally have: Campaign expertise – 3–6+ years’ experience across CRM, lifecycle marketing, loyalty, campaign management or trade activation. Commercial mindset – ability to spot growth opportunities, define campaign objectives and connect customer activity to measurable business outcomes. Data & optimisation skills – confident using data, testing and insights to improve campaign performance; experience with Braze, Segment or similar platforms is highly desirable. Customer & channel expertise – strong understanding of audience targeting, journey orchestration, owned channels, contactability and campaign governance. Influence & ownership – a proactive problem-solver who can work confidently with creative, digital, media, agency and commercial teams and take accountability for results. What’s on Offer 🏖️ Extra Leave: 5th week of annual leave, 2 well-being days, 1 volunteer day 📚 Career Growth: Endless learning and development opportunities 👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers 🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion ⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025) 🧠 Mental Health: Gold accreditation by Mental Health Australia 🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited About Us Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125. We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support. We’re committed to diversity, inclusion, and sustainability - and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected. Join us and be part of something bigger! #INFLA #LI-SS1 #Hybrid