Campaign Manager, Paid Social

Job description

### Duties/Responsibilities: - Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals. - Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing. - Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan. - Manage 6-8 accounts or a total MRR of $40,000 in Monthly Recurring Revenue (MRR). - Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices. - Developing an understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients. - Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior. - Develops creative strategies for social ads, engaging in testing to improve creative performance. - Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI. - Present data-driven insights to clients, offering recommendations to enhance paid social engagement. - Analyze client business models and align paid social strategies with revenue and engagement objectives. - Contribute to internal training efforts, mentoring junior team members on campaign execution best practices. - Execute operational workflows to improve campaign efficiency and effectiveness. ### Required Skills/Abilities: - Strong understanding of social ad targeting, budget management, and ad creative strategies. - 2-3 years of client management experience, primarily with SMBs. Can independently manage client interactions related to paid social campaign updates. - Expertise in optimizing ad performance through testing, data analysis, and audience segmentation. - Demonstrates ability to engage with clients confidently, discussing performance metrics and addressing questions with minimal supervision. - Proficiency in Meta, TikTok, and LinkedIn Ads platforms. - Understands how different business models affect paid social strategy, contributing insights during team discussions. - Excellent problem-solving skills and the ability to handle mid-tier escalations independently. - Manages daily operational tasks in paid social campaigns, adhering to workflow guidelines and ensuring smooth execution. - Strong organizational skills to manage multiple projects and deadlines simultaneously. - Ability to adapt to changes in paid social platforms and industry trends. ### Physical Requirements: - Prolonged periods of sitting at a desk and working on a computer. - Ability to communicate clearly via video calls, email, and phone. ### What does the hiring process entail? - **Stage 1 (Recruiter Screen) -** After you submit your application, our recruitment team will review and reach out to candidates. During this 30-minute phone call, we’ll discuss your career journey and professional motivators, and learn more about the GR0 position. - **Stage 2 (Hiring Manager Interview) -** The first video interview with the hiring manager will be a 30-minute conversation focused on diving deeper into GR0’s Paid Social processes, tools, core values, and overall roadmap for scaling our clients. - **Stage 3 (Co-Founders Connect) -** The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, [Kevin Miller](https://www.linkedin.com/in/kevinmichaelmiller3/), and our President and Co-Founder, [Jon Zacharias](https://www.linkedin.com/in/jonathanrzacharias/). - **Stage 4 (Offer) -** If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept! ### What's in it for you? - Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive with a **salary range of $80,000-$90,000.** - Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families. - Wi-Fi Reimbursement - All employees receive a monthly reimbursement to help cover internet expenses while working. - Unlimited PTO -We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it. - Paid Holidays - Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year. - Community Impact -GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways. **Please note: GR0 is currently able to hire in the following states: Arizona, California, Colorado, Idaho, Iowa, Nevada, North Dakota, Oregon, Texas, Utah, Washington, and Wisconsin. Candidates must be based in one of these states to be considered for this role.**