Campaign Operations - Assistant Manager - Travel Business (Bus)

Job description

**About Us:** Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants, and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. One97 Communications Limited that owns the brand Paytm is founded by Vijay Shekhar [Sharma.](http://Sharma.About) **[About](http://Sharma.About) the Team:** The Travel & Growth Operations team drives digital ticket bookings, campaign management, and strategic institutional partnerships. Acting as a critical operational bridge between growth marketing, tech, and external key accounts like State Road Transport Corporations (RTCs), the team scales user adoption and optimizes booking performance across national transit [networks.](http://networks.About) **[About](http://networks.About) the Role:** Drive digital execution across campaign operations, promotional management, and institutional account management. Blending hands-on growth operations with strategic partnership management focused largely on State Road Transport Corporations (RTCs), you will serve as the core link between RTC officials/depot managers, central growth marketing teams, and tech operations to optimize ticket booking campaigns, digital visibility, and strategic promotional [initiatives.](http://initiatives.Expectations) **[Expectations](http://initiatives.Expectations) / Requirements:** 1. Set up, schedule, and automate targeted lifecycle campaigns on growth automation tools like CleverTap (push notifications, in-app popups, and user segmentation tailored for RTC commuters). 2. Manage banner creation workflows, route visibility, featured placements, and promotional banners to boost user conversion for RTC bus [bookings.](http://bookings.Configure) 3. [Configure](http://bookings.Configure) promo codes, manage discount logic, track redemption metrics, enforce fraud controls, and manage promotional budgets for RTC [routes.](http://routes.Coordinate) 4. [Coordinate](http://routes.Coordinate) closely with central product, tech, and marketing teams to ensure seamless feature rollouts, bug resolution, and operational alignment for RTC [platforms.](http://platforms.Act) 5. [Act](http://platforms.Act) as the key relationship point for State Road Transport Corporations (RTCs), understanding their operational requirements and driving booking [adoption.](http://adoption.Travel) 6. [Travel](http://adoption.Travel) on a need basis to meet RTC officials, visit regional bus depots/counters, resolve operational friction, and execute joint promotional [activities.](http://activities.Track) 7. [Track](http://activities.Track) booking volumes, campaign ROI, route-level conversion metrics, and coupon [utilization.](http://utilization.Deliver) 8. [Deliver](http://utilization.Deliver) periodic performance reports to RTC partners and internal [stakeholders.](http://stakeholders.Superpowers) **[Superpowers](http://stakeholders.Superpowers) / Skills That Will Help You Succeed:** 2+ years of hands-on experience in growth operations, digital marketing ops, or key account management (Travel, Ticketing, Mobility, or E-Commerce background preferred). Proficiency with customer engagement platforms like CleverTap, MoEngage, or similar campaign management [tools.](http://tools.Demonstrated) [Demonstrated](http://tools.Demonstrated) experience in managing end-to-end promotional assets (banner workflows, coupon engines, and campaign scheduling). Strong communication and relationship-building skills to liaison effectively with central internal teams and RTC/government [officials.](http://officials.Strong) [Strong](http://officials.Strong) analytical and reporting capabilities to track campaign ROI, route conversion, and booking [performance.](http://performance.Flexibility) [Flexibility](http://performance.Flexibility) and willingness to travel on a need basis for field coordination and RTC partner [meetings.](http://meetings.Why) **[Why](http://meetings.Why) Join Us:** A collaborative output driven program that brings cohesiveness across businesses through [technology.Improve](http://technology.Improve) the average revenue per use by increasing the cross-sell opportunities.A solid 360 feedback from your peer teams on your support of their goals **Compensation :** If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!