Category Manager (Frozen)

Job description

## Job Description Purpose: The Category Manager Retail Frozen supports the relevant Senior Manager and/or Category Lead on driving strategy of Frozen Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals. Job Duties: - Strategy & Planning: - Propose and support CL/SCM with development of Japan Kraft/Heinz brand strategy and Annual Operation Plan. - Analysis: - Conduct category analysis for the key categories within the business unit (BU). - Report market performance and provide insights into root causes. - New Product Development: - Lead and propose innovation agenda and pipeline that best fit the brand and business growth. - Lead cross functional team, both Heinz Japan internal and other countries, as Category Manager to achieve the best result with new product launch. - Responsible for P&L and business targets to deliver brand growth for short and long term. - Activation and Campaigns: - Lead key brand project i.e. (mainly) Range Extension, Innovation - Research: - Co-work with Consumer Insight Manager to plan and execute research for new product, campaign, and brand tracking. - Other tasks: - Work with Product development team, and Sales team to develop samples and trade materials. - Support Sales on customer queries. - Other administrative tasks. Required skills and qualifications: - Minimum of 4 years of experience in brand management/marketing/customer marketing/trade marketing in Food industry. - Experienced in the use of quantitative and qualitative market research and its applicability to managing brands. - Experience of using key financial measures of a brand and experience of budget planning and management. - Self-motivated and willingness to push the boundary and hold other’s accountability. - Ability to work in diverse and multi-cultural environment with strong cross functional communication ability. - Having strong interest and knowledge in digital marketing. Experience in planning and execution in both owned and earned media, and growing brand’s SNS fanbase is plus. - Understanding of marketplace dynamics and shopper behavior - Bachelor’s degree - Proficiency in Japanese and English. Preferred skills and qualifications: - Advanced degree in Business Administration, Marketing and/or equivalent. - Thorough understanding of business principles and practices. - Strategic thinker, capable of combining everyday activities with long term plans. ## Location(s) Tokyo Office **Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.**