Category Marketing Planner

Job description

Category Marketing Planner Description - Job Summary • This role is responsible for directing the development of value propositions, integrated solution offerings, and market positioning with partners, nurturing strategic relationships, and optimizing partnerships. The role also involves leading efforts to acquire new customers and expand business through partner channels, leading training and sales support, creating and executing marketing programs, and supporting management of partner market development funds. The role also directs development of messaging and content frameworks and contributes to complex projects while building productive relationships. Responsibilities • Directs development of value proposition, integrated solution offering and market positioning to/with/through partner and successfully launches solution in the market. • Develops and nurtures strategic relationships with key partners, including business, technology, and channel partners. • Leads efforts to onboard new strategic partners and continuously optimize existing partnerships. • Develops and oversees execution of strategies for acquiring new customers and expanding existing business through partner channels. • Leads training and sales support and helps in development and delivery of sales education program for channel and partner sales forces. • Leads creation and execution of marketing programs and solutions with partners, driving demand and incremental revenue for organization’s offerings. • Contributes to the management and optimization of partner market development funds (MDF), including tracking availability, utilization and compliance, and proposing new MDF-based initiatives. • Directs development of messaging and content framework for partner programs and campaigns. • Develops and builds productive internal/external working relationships and provides mentoring and guidance to lower-level employees. Education & Experience Recommended • Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. • Typically has 7-10 years of work experience, preferably in marketing, partner, sales, industry, channel , or a related field. Preferred Certifications NA Knowledge & Skills • Agile Methodology • Business Development • Business Marketing • Business Strategies • Business To Business • Channel Management • Channel Sales • Demand Generation • Digital Marketing • Go-to-Market Strategy • Key Performance Indicators (KPIs) • Marketing • Marketing Communications • Marketing Management • Marketing Strategies • New Product Development • Product Management • Product Marketing • Salesforce • Social Media Cross-Org Skills • Effective Communication • Results Orientation • Learning Agility • Digital Fluency • Customer Centricity Impact & Scope • Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Complexity • Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Disclaimer • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. Job - Marketing Schedule - Full time Shift - No shift premium (India) Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "