Channel Lead

Job description

Job Req ID: 63529 Posting Date: 09/10/2026 Function: Content & Design Location: London One Braham Salary: Competitive + Benefits About the role The Channel Lead is responsible for owning the strategy, performance and day-to-day direction of a brand’s social channels, ensuring each platform has a clear purpose, distinctive approach and consistently high standard of output. They act as the connective tissue between strategy, creative, community and performance, turning broader brand priorities into channel-specific plans that feel native to how audiences actually use social. What you’ll be doing Own the strategic direction and ongoing development of assigned social channels. Build clear channel strategies that define audience, role, content pillars, formats, cadence and KPIs. Lead the monthly and quarterly channel planning process, translating brand, campaign and cultural priorities into an actionable social calendar. Identify platform trends, behaviours, emerging formats and cultural opportunities that the brand can credibly participate in. Work closely with Creative Leads, Social Strategists and Community Managers to develop platform-first ideas and improve the quality of social output. Ensure content feels native to each platform rather than simply repurposed across channels. Review channel performance regularly, identifying what is working, what is not, and where content, formats or publishing approaches should evolve. Use social listening, audience insights and performance data to inform recommendations and future creative briefs. Maintain a strong understanding of platform updates, algorithm changes and emerging social behaviours. Champion experimentation, creating opportunities to test new formats, creators, features and approaches. Oversee channel hygiene, including profiles, pinned content, playlists, highlights, naming conventions and wider channel presentation. Work with Community Management to identify recurring conversations, audience behaviours and reactive opportunities that can inform proactive content. Partner with paid media and influencer teams to ensure organic, creator and paid activity complement one another. Establish clear channel best practice and help upskill the wider team on what great looks like across each platform. Present channel plans, performance learnings and recommendations to internal teams and senior stakeholders. Essential Skills / Experience Strong understanding of social media platforms, audience behaviours and what makes content feel native, relevant and engaging on each channel. Confident creating and editing social-first content, with the ability to spot an idea, pick up a phone, get involved and turn it into something publishable. A proactive, confident personality who is comfortable contributing ideas, jumping on trends, working with creators and talent, and being visible in the creative process when needed Desirable Skills / Experience Strong organisational and planning skills, with the ability to manage multiple priorities and respond to changing opportunities. Confidence working collaboratively with creative, strategy, community, media, influencer and wider marketing teams. Clear written and verbal communication skills, including the ability to present ideas and recommendations to different audiences. Our Package Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include: 10% on target annual bonus Access to an online private GP 24/7 for you and your immediate family Market-leading paid carers leave with up to 2 weeks off Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay Discounted EE and BT products, including mobile and broadband Market leading Pension scheme – 5% from you and 10% from us Holiday purchase scheme You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready. At EE, we’re harnessing the power of technology to bring people together and make life better. You’ll use your energy and ambition from similar roles where you’ve thrived, met goals, achieved targets, influenced others, or provided great service and you’ll already have the transferrable skills to shine here. You’ll take responsibility for delivering results and collaborate with your team to share ideas and celebrate success. We’ll give you all the training, tools, and support you need to build your confidence and achieve your targets. We understand that life doesn’t always follow a set schedule, so we help our people work flexibly – for example, allowing you to plan your own breaks or bank time off to make sure you don’t miss the moments that matter most. We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. Bring your energy, curiosity, and ambition – and we’ll match it with opportunity. Join us at EE and turn your potential into performance. [For corporate TA within Consumer] EE is the UK’s largest mobile network and a core brand within BT Group’s Consumer unit. Many of our roles are employed by EE but work across a growing, multi‑brand Consumer environment – supporting customers across our family of brands, BT, EE and Plusnet. You’ll benefit from EE’s strong people proposition, development opportunities and culture, while helping shape the future of consumer connectivity at scale.