Channel Marketing Manager

Job description

CHANNEL MARKETING MANAGER Location: Canada | Remote Department: Channel Marketing Reports To: Erica Tran | Director of Field Marketing https://www.linkedin.com/in/tranerica/ Type: Permanent | Full-Time Vacancy Status: This is an active, approved role and we are currently hiring for this position. ABOUT SOLINK At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights. Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats. We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started! THE ROLE Solink is evolving from a direct-sales focus to a hybrid go-to-market model, empowering a global network of resellers, systems integrators (SIs), value-added resellers (VARs), strategic alliances, and ISV partners. Our cloud-based video security and analytics platform combines video, data, and AI to drive operational insights and profitability across industries—from retail and restaurants to logistics and hospitality. As our Channel Marketing Manager, you'll bridge product marketing, field marketing, and enablement to accelerate partner-led growth. You'll adapt and localize our core messaging and sales collateral for diverse partner audiences, drive co-marketing and co-selling initiatives, manage our Marketplace presence, and build programs that train, certify, and empower our channel ecosystem, including enablement across the different functional groups within our Strategic Alliance and ISV partners. You are a strategic self-starter who thrives in a cross-functional environment and is passionate about partner success. WHAT YOU'LL DO 1. Build Partner-Ready Messaging & Collateral - Collaborate with Product Marketing to adapt Solink's messaging, sales decks, and battle cards for partner use. - Develop customizable templates, playbooks, and co-branded assets tailored to different partner types (resellers, SIs, VARs, Strategic Alliances, ISV Partners). - Create and maintain a living library of partner-ready content to support sales, campaigns, and events. 2. Drive Co-Marketing & Field Campaigns - Lead the planning and execution of joint marketing campaigns with top-tier partners. - Produce monthly partner newsletters and support a regular webinar series. - Collaborate with Channel Account Managers on territory-based field marketing activities, campaigns, and partner demos. 3. Enable & Certify Our Partners - Design and launch a multi-tiered partner certification curriculum (eLearning, virtual workshops, bootcamps). - Develop training modules, videos, and knowledge assessments to drive proficiency. - Track certification progress and correlate to partner performance and sourced revenue. - Drive enablement across the different groups within Strategic Alliances and ISV Partners (e.g., sales, solutions engineering, marketing, and customer success), ensuring each function has the content and training relevant to their role in the partnership. 4. Manage Strategic Alliances, ISV Partnerships & Marketplace - Work closely with Strategic Alliances and ISV Partners to build joint go-to-market plans, messaging, and enablement tailored to their internal teams. - Own and manage Solink's presence on partner and technology Marketplaces, including listings, content updates, and performance tracking. - Coordinate with ISV partners on integration marketing, co-branded assets, and joint solution positioning. 5. Deliver Channel Insights & Optimize Programs - Gather feedback from partners and track engagement to improve programs continuously. - Monitor key metrics such as deal registration, partner-sourced pipeline, and certification completion. - Present quarterly channel marketing reviews to internal stakeholders and leadership. 6. Collaborate Cross-Functionally - Work closely with Sales, Partner Ops, Marketing Ops, PR/Comms, and Demand Gen to align campaigns and messaging. - Support the Partner Council initiative, including content development, communications, and action tracking. - Amplify partner success stories through case studies, social proof, and awards. WHAT YOU BRING Must-Have: - Bachelor's degree in Marketing, Business, Communications or related field. - 5+ years of experience in channel, field, or account-based marketing—preferably in a B2B SaaS environment. - Strong writer/editor with experience producing both long-form and short-form marketing content. - Experience planning and executing partner events, webinars, and joint campaigns. - Proficiency with marketing analytics and CRM tools (e.g., Salesforce, HubSpot). - Excellent project management, cross-functional collaboration, and communication skills. Nice-to-Have: - Experience building or scaling a partner enablement or certification program. - Experience working with Strategic Alliances, ISV Partners, or managing a Marketplace listing/program. - Familiarity with channel ecosystems in retail, QSR, or physical security tech sectors. SECURITY REQUIREMENTS - Candidates must undergo a criminal records check upon hire; - Be a Canadian Citizen (dual citizens included), or eligible to work in Canada; - Be willing to comply with Solink’s own security policies and standards. OUR VALUES We do things the Solink way: - Act with URGENCY – Our customers move fast, so we do too. - Deliver with QUALITY – We sweat the details and hold a high bar. - Win with TEAM – No egos. Just outcomes, built together. - Lead with TRUST – We earn it through clarity, consistency, and care. These aren’t just words—they shape how we hire, lead, and grow. WHY SOLINK? We’re not just building tech - we’re building a place where great people do great work. - Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required. - Meaningful equity: Every full-time, permanent employee has a stake in our growth. - Comprehensive benefits: Fully paid health & dental (no waiting period) + $500 health spending account. - Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs. - Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together. - Candid culture: Clear expectations, honest feedback, and no politics. - Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun. WHAT TO EXPECT FROM THE HIRING PROCESS We respect your time and value transparency. Here’s a general idea of what to expect: 1. Intro call with our Talent Team 2. Interview with the Hiring Manager 3. Role-relevant task or case (if applicable) 4. Final interviews with cross-functional team members 5. Reference Checks 6. Offer & onboarding 🎉 PLEASE NOTE: THIS IS SUBJECT TO CHANGE AT ANY POINT IN THE RECRUITMENT PROCESS BASED ON THE NEEDS OF THE BUSINESS. HOW TO APPLY Submit your resume and a short cover letter via our [Careers Page https://solink.com/careers/]. Let us know what excites you about this role, and how you’d help move Solink forward. NOTICE: SOLINK USES ARTIFICIAL INTELLIGENCE (AI) TO SCREEN, ASSESS, AND/OR SELECT CANDIDATES FOR THIS POSITION. SOLINK IS AN EQUAL OPPORTUNITY EMPLOYER. WE’RE COMMITTED TO BUILDING A DIVERSE AND INCLUSIVE WORKPLACE. IF YOU REQUIRE ACCOMMODATION DURING THE SELECTION PROCESS, PLEASE LET US KNOW.