Chief Marketing Officer

*Are you ready to revolutionize the marketing landscape for one of Jacksonville’s premier law firms?* *Do you have the strategic vision to unify and lead a fragmented marketing function into a cohesive force?* *Can you transform marketing activities into measurable business success while maintaining brand integrity?* *Are you eager to leverage your skills in a fast-paced, entrepreneurial environment?* **Final question:** When faced with a challenge, do you get *excited* or run away? **\*\* IMPORTANT: TO APPLY \*\*** **If you have any questions, please email only.** - Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform. **To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.** **\*\*RECRUITERS DO NOT CONTACT\*\*** Campione Law, based in Jacksonville, Florida, stands as a beacon of dedicated legal service. Our mission revolves around providing compassionate and aggressive representation to individuals affected by personal injury and other legal battles. With a focus on Personal Injury, Workers Compensation, Criminal Defense, Real Estate, and Business Litigation, our team takes pride in securing justice and compensation for our clients across multiple practice areas. Founded on the principles of integrity, dedication, and results, Campione Law has recovered millions in settlements, consistently delivering exceptional outcomes. What sets us apart is our compassionate approach—clients are treated like family, ensuring personalized attention and respect throughout the legal process. Our community impact extends beyond the courtroom as we advocate for justice and support various social causes, reinforcing our commitment to societal well-being. As the Chief Marketing Officer at Campione Law, you will be the architect behind a transformative marketing strategy that aligns with the firm’s growth objectives. This role is pivotal in consolidating marketing efforts, providing comprehensive oversight, and driving brand engagement across various channels. You will lead the charge in crafting strategies that enhance the firm's visibility and expand its market reach, directly impacting our growth and client service excellence. **What you’ll do:** - **Strategic Oversight:** Develop and execute a comprehensive marketing strategy that aligns with Campione Law’s business objectives. Oversee multi-channel marketing efforts across digital, paid advertising, social media, out-of-home, radio/TV, content, PR, and vendor-managed campaigns. - **Brand Ownership:** Manage the entirety of Campione Law’s brand positioning, ensuring consistent and impactful messaging. - **Market Expansion:** Conduct market research and develop strategies for entry into new geographic areas, creating tailored campaigns to build local awareness. - **Vendor Management:** Evaluate and manage relationships with agencies and vendors to ensure top-tier service delivery and ROI. - **Marketing Analytics & Reporting:** Audit tools such as Lead Docket, CallRail, intake analytics, and campaign reporting to track cost per lead, cost per signed case, lead quality, channel performance, market performance, and vendor ROI. - **Team Leadership:** Build and develop an in-house marketing team, fostering a culture of accountability and innovation. - **Social Media Direction:** Guide the social media strategy to align with broader firm goals, enhancing engagement and reach. **What we’re looking for:** - **Strategic Leadership Experience:** Proven track record in developing and executing successful marketing strategies. Senior Director, VP, Head of Marketing, or agency leadership experience will also be considered for candidates who have owned strategy, budgets, vendors, teams, and measurable business outcomes. - **Comprehensive Marketing Knowledge:** Deep understanding across multiple marketing disciplines, including digital, brand, and performance marketing. - **Budget Management:** Experience with significant marketing budgets and strategic allocation to maximize ROI. - **Agency and Vendor Management:** Skilled in establishing KPIs and evaluating external partnerships for efficacy. - **Analytical Expertise:** Strong capability in using data to drive marketing decisions and improve outcomes. - **Geographic Expansion Experience:** Demonstrated success in launching brands into new markets. - **Leadership Skills:** Ability to inspire and manage a marketing team, building a collaborative and high-performing culture. - **Work Arrangement:** This role is based in Jacksonville, FL, with onsite presence expected for the first 90 days, followed by a hybrid schedule with regular in-office collaboration. **Why you should work here:** - **Leadership Visibility:** Direct collaboration with firm leadership ensures your strategies have immediate impact and validation. - **Growth Environment:** Join a firm in an exciting growth phase, where your role can accelerate both personal and professional development. - **Innovative Culture:** Use AI, automation, analytics, and marketing technology responsibly to improve speed, quality, and performance without sacrificing strategy, creativity, or brand voice. - **Autonomy and Impact:** Enjoy the freedom to innovate and the trust to execute marketing initiatives aligned with the firm’s goals. **Additional perks:** - **Health Insurance:** Comprehensive health coverage available after a 90-day trial period. - **Retirement Plan:** Access to a 401(k) retirement savings plan. - **Relocation Support:** Relocation assistance may be available, with structure discussed during the offer process. - **Paid Time Off:** 10 days of PTO for salaried roles, with full benefits eligibility after the 90-day trial period. If you’re a visionary leader ready to embed yourself in Campione Law’s journey of growth and impact, we invite you to apply. This is a unique opportunity to shape the marketing direction of a dynamic firm and make a lasting difference in the legal landscape. Join us as we continue to advocate for justice and make a meaningful impact in our community.