POSITION OVERVIEW
Bluefish is hiring its first Chief Revenue Officer — the most senior hire the company will ever make. The CRO will own the full revenue function: new logo acquisition, customer success, growth, and agency. Every customer-facing team and every dollar of revenue reports into this role. This is not a VP of Sales with a different title. It is a company-defining hire.
The mandate is to take Bluefish from its current ARR to $100M within 12 to 18 months. The foundations are in place: a category-defining product, a roster of Fortune 500 logos, a pilot conversion rate that competitors cannot match, and a founding team that has done this before. What the business needs now is the commercial architect who can build the machine that scales it.
The CRO will join the leadership team alongside the CEO and COO — both serial founders who have built and sold companies to Microsoft and Facebook. They are deeply involved, hold high standards, and are looking for a genuine partner: someone who brings the commercial depth and operating rigor to match their product vision.
KEY RESPONSIBILITIES
- Own the Revenue Number: Take full accountability for Bluefish’s top-line growth across all revenue streams — new logo, expansion, renewal, and agency. Build the plan that reaches $100M ARR and execute against it relentlessly.
- Lead the Full Revenue Organization: Oversee and develop all customer-facing teams: new logo acquisition, customer success and retention, growth and land-and-expand, and agency partnerships. Build the VP layer below you and develop the leaders who run each function.
- Personally Close Enterprise Deals: This is not a role that delegates selling on day one. The CRO will be personally involved in the highest-value enterprise relationships — working alongside the founders at CMO and C-suite level until the team can own those relationships independently.
- Build the Go-to-Market Engine: Define and execute the GTM strategy across direct brand and agency channels. Build the outbound motion, establish the operating cadence, and create the forecasting and pipeline infrastructure that makes revenue predictable at scale.
- Develop the Agency Channel: Bluefish’s agency relationships — Omnicom, Dentsu, and others — represent a meaningful and growing portion of revenue. The CRO will build a deliberate strategy for deepening those partnerships while protecting the brand-direct motion that is core to Bluefish’s differentiation.
- Set Pricing, Positioning, and Sales Motion: Bluefish is still early in formalizing how it goes to market. The CRO will have significant input on pricing architecture, enterprise packaging, and the sales motion that best positions the platform against legacy competitors.
- Build the Leadership Team: Hire and develop the VP layer across each revenue function. Establish the performance culture, define what great looks like at every level, and hold the organization to it.
- Partner with the Founders: Serve as a core member of the leadership team. Contribute to company strategy, board conversations, and the broader vision for where Bluefish is going — not just how it gets there commercially.
EXPERIENCE AND QUALIFICATIONS
- Proven revenue scaling from early stage to $100M ARR — must have taken a company through this band as the senior revenue leader. Not adjacent to it. Actually done it.
- Full revenue function ownership — has led more than just new logo sales. Prior accountability for customer success, growth, or agency in addition to new business is required. This is a CRO role in scope and expectation.
- Fortune 500 enterprise sales at the executive buyer level — direct experience selling to CMOs, Chief Marketing Officers, and C-suite marketing leaders at the world’s largest brands. Understands how billion-dollar marketing organizations make decisions.
- Deep martech or ad tech domain fluency — knows the landscape being disrupted, the incumbents’ weaknesses, and how enterprise marketing stacks are bought and built. Has a map to the castle inside Fortune 500 marketing organizations.
- Outbound and direct enterprise GTM — has built a scalable go-to-market motion that combines direct brand relationships with a structured outbound engine. Theory is not enough; execution is the requirement.
- Team builder and people developer — has hired, structured, and developed a VP-level revenue leadership team. Knows what great looks like at every level and has the track record to prove it.
- Analytical horsepower — Bluefish will push hard on IQ. The CRO must be able to operate with precision and rigor in a highly complex, fast-moving enterprise sales environment. Expect to be tested on it.
- New York-based — strong preference for NY-based candidates given the concentration of the commercial team and customer base.
PERSONAL CHARACTERISTICS
- Commercial Architect: Sees the full revenue system — org design, GTM motion, pricing, coverage model, team structure, and incentives — and knows how to build each piece deliberately rather than reactively.
- Consultative and Intellectually Curious: Deeply interested in the product, the market, and the customer’s problem. In Bluefish’s enterprise sale, the ability to listen and understand is more important than the ability to pitch. The CRO sets that tone for the entire commercial organization.
- Founder-Level Partner: Can operate as a genuine peer to Alex and Jing — bringing the commercial depth and organizational experience that complements their product and market vision. High standards, direct communication, and authentic alignment on where the company is going.
- Analytically Rigorous: Makes decisions with data and precision. Holds the revenue organization to a high standard of intellectual honesty about what is working, what is not, and what needs to change.
- Builder in Motion: Comfortable operating in the ambiguity of a fast-growing company that is still establishing its systems. Does not wait for perfect information or complete infrastructure before driving results.
- Category Missionary: Genuinely believes that AI is reshaping how enterprise brands go to market — and is energized by the opportunity to build the company that defines the category. This is not a role for someone who wants to optimize an existing playbook. It is for someone who wants to write a new one.
COMPANY VALUES
- Enterprise-First, Always: Bluefish was built for the Fortune 500 from day one. Every product decision, every hiring decision, and every sales motion is optimized for the most sophisticated marketing buyers in the world. This is not a company that will retrofit its platform for the mid-market.
- Intellectual Rigor: The founding team has spent 20 years building at the frontier of marketing technology. They hold themselves and everyone around them to a high standard of analytical precision, strategic clarity, and intellectual honesty.
- Velocity with Purpose: The market is moving fast and the window to establish category leadership is real. Bluefish moves with urgency — not because it is reactive, but because speed is a competitive advantage when you are right about the direction.
- Pirate Ship Mentality: Bluefish does not hire for brand pedigree. It hires for what people have actually done, who they have surrounded themselves with, and how seriously they take their craft. The team is a collection of people who chose hard problems over easy paths.
- Build What Lasts: The founders have built companies that became infrastructure for their respective categories. The goal is not to win a funding cycle — it is to build the platform that defines how enterprise brands market themselves in the age of AI.
ABOUT BLUEFISH:
Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences.
The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.
