Commercial & Brand Activation Manager

Job description

Drive brand growth and commercial performance across European markets by ensuring excellent in‑market execution of brand and commercial plans. Act as the key connector between category strategy, commercial partners, distributors, and external agencies, translating plans into flawless execution, increased distribution, velocity, and brand visibility. End ‑ to ‑ End Brand & Commercial Execution Ensure effective execution of brand and commercial initiatives across European markets by aligning closely with operators and distributors, acting as the main point of contact to secure flawless implementation. Ensuring plans are delivered on time, in full, and to standard, with strong follow‑up and accountability. Brand & Commercial Activation Excellence Drive organic growth by working hand‑in‑hand with operators to improve distribution, rate of sales, in-store visibility, and execution discipline across all channels. Executing Strategy into Market Impact – Perfect execution Translate category and commercial strategies into high‑quality in‑market activations, ensuring operators clearly understand priorities, guidelines, and execution standards. Asses new opportunities for market expansion and execution of innovations Lead the introduction of new products, or operational practices to meet evolving consumer needs. Monitor implementation effectiveness and identify new markets potentials. Follow Innovations KPIs Manage and build strong relationships with the local and external business partners Provide ongoing support and ensure brand standards across local franchisee and external clients. Lead the different training programs and provide operational guidance aligned with the vision of Beliv. La misión de Grupo Mariposa es fomentar el crecimiento y la sostenibilidad dentro de la industria global de alimentos y bebidas. Estamos comprometidos con la excelencia a través de una gestión disciplinada, prácticas innovadoras y una cultura dinámica que acepta el cambio. What dreams may come. We were born in Central America, a magic land, full of color, happiness, variety of fruits and natural resources all year round. One simple idea; take the best our land has to offer to evolve the way to quench your thirst. Our path has taken us to create a beverage portfolio that fills us with pride and has conquered the taste of 30 countries of America and the world. This motivates us to want to get each time farther, taking our taste and latin character to the greater markets to compete with the best. With innovation running in our DNA, we invest constantly in the development of new and improved alternatives of sweetening and exploitation of natural ingredients. Also, we look around the world for ideal strategic partners for the development of beverages that the future consumer will prefer. Beliv. Magic is in our Nature #BevTech # Belivers