Commercial Business Analyst

Job description

As a Commercial Business Analyst , your main focus will be to conduct customer segmentation, cohort analysis, and product performance reviews; Act as expert user of SQL and data platforms, supporting data extraction; and provide insights on campaign effectiveness, including conversion attribution and return on ad. This on-site role reports into our Commercial Manager and is based out of the Toronto Support Office. A Day in the Life Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities* Insights and analytics Conduct 360 analysis from customer, web and sales perspective to gather insights relevant for Commercial team Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales Provide insights on campaign effectiveness, including conversion attribution and return on ad spend Analyze sales, customer and web data to draw insights related to QCP, product, assortment and pricing Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email Conduct customer segmentation, cohort analysis, and product performance reviews Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels Act as expert user of SQL and data platforms, supporting data extraction and team upskilling Collaboration Generate regular reports and dashboards with actionable insights for stakeholders Support Experience Lead, E-com Leads, Commercial Managers and Marketing team with analytics activities and share insights Who You Are: Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or related field Proficiency in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI Strong knowledge of A/B testing methodologies and web tracking implementation Strong analytical, reporting, and presentation skills 2+ years’ web analytics experience, preferably in eCommerce or fashion retail Why You’ll Love Working at H&M We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS Compensation: salary is $97,200 *This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.