Commercial Director, AU

Job description

## **Who We Are** At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: *We Before Me*, *Do the Right Thing*, and *Get Things Done*. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. ## **About The Opportunity** We are looking for a **Commercial Director** to lead the next phase of OKX's growth in the Australian market. This is a critical leadership role responsible for building and executing our commercial strategy to **increase market presence, market share, trading volumes and revenue in Australia**. You will own the commercial growth agenda end-to-end - identifying where and how we win, translating market and customer insights into actionable strategies, developing new growth channels and strategic partnerships, and leading go-to-market initiatives that accelerate customer acquisition, engagement and trading activity. As part of a global exchange operating in a fast-evolving industry, you will also play an important role in connecting our global capabilities with the needs and opportunities of the Australian market. You will work closely with local and global Product, Marketing, Growth, Operations, Legal & Compliance to ensure our commercial priorities translate into strong execution. This is a **builder role**. We are looking for someone who can operate strategically while remaining execution-oriented - someone comfortable creating the commercial playbook, opening doors, testing new growth opportunities and building the capabilities and team required to scale them. ## **What You’ll Be Doing** - **Own the Australian Commercial Strategy** - Develop and execute the commercial strategy and roadmap for Australia, with clear accountability for **market share, active customers, trading volume, revenue and brand recognition**. - Identify the highest-impact growth opportunities across customer segments, products, channels and partnerships. Provide strong local market and customer insights. - Establish clear commercial priorities, KPIs and operating rhythms, continuously reviewing performance and reallocating resources toward the highest-impact opportunities. - **Build the Growth Engine** - Develop and execute strategies to accelerate customer acquisition, activation, engagement, retention and trading activity. - Identify opportunities to strengthen OKX's positioning and competitive differences in Australia. - Build scalable commercial models and growth channels rather than relying solely on short-term campaigns or individual relationships. - Work closely with Marketing, Product and Growth teams to improve customer journeys, propositions and conversion across the funnel. - **Lead Go-to-Market Strategy & Execution** - Own the commercial GTM strategy for major products, services and market initiatives in Australia. - Develop compelling local value propositions and determine the right customer segments, channels, partnerships and activation strategies. - Work cross-functionally with Product, Marketing, Compliance, Operations and Customer Support to translate GTM strategies into executable plans. - **Develop** **Strategic Partnerships** **& Distribution** - Identify, evaluate and structure strategic partnerships that can materially accelerate OKX's growth and market presence in Australia. - Explore new distribution channels and ecosystem opportunities that extend OKX's reach beyond traditional crypto acquisition channels. - **Navigate a Global and Regulated Environment** - Partner closely with Compliance, Legal and Risk teams to ensure commercial strategies and market initiatives are developed within applicable regulatory requirements. ## **What We Look For In You** - 10+ years of experience across commercial strategy, business development, growth, partnerships or related roles, with meaningful leadership responsibility. - Strong track record of building or materially scaling a business, market or commercial function, ideally within crypto, fintech, trading, brokerage, financial services or another highly competitive digital and regulated business. - Demonstrated ability to drive measurable commercial outcomes including **market share, active customers, trading volume, revenue and brand recognition**. - Strong understanding of the Australian market, with the ability to identify local customer behaviours, competitive dynamics and growth opportunities. - Strong commercial judgement with the ability to move between strategy and hands-on execution. - Proven experience developing GTM strategies and translating them into successful market execution. - Demonstrated ability to originate, structure and negotiate strategic partnerships and commercial arrangements. - Strong analytical capabilities and comfort using data to diagnose performance, prioritise opportunities and make commercial decisions. - Excellent communication, negotiation and stakeholder-management skills, including the ability to influence senior stakeholders in a global matrix organisation. - Comfortable operating in an entrepreneurial, fast-moving environment where priorities evolve quickly and leaders are expected to build rather than simply manage. - Genuine interest in blockchain technology, digital assets and the evolution of financial markets. ## **Nice-To-Haves** - Experience at a crypto exchange or platform. Strong understanding of crypto trading products, customer segments and market structure. - Experience in trading, brokerage, derivatives, fintech or other transaction-driven businesses where commercial success is measured through customer trading activity and AUM. - Existing relationships across Australia's crypto, fintech, institutional, payments or broader financial-services ecosystem. - Experience working across global and cross-cultural teams, particularly within an international technology or financial-services organisation. - Familiarity with Australia's regulatory environment for digital assets and financial services. - Degree in Business, Finance, Economics or a related discipline. ## **What Success Looks Like** Success in this role means building a sustainable commercial engine for OKX Australia. You will have established a clear strategy for where and how OKX wins in the Australian market, built the team and partnerships required to execute against it, strengthened our local market presence, and created measurable improvement across market share, active customers, trading volume, revenue and brand recognition. You will have created a sustainable, commercial operating model that combines the scale and capabilities of a global exchange with strong local market execution. ## **Perks & Benefits** - Competitive total compensation package - L&D programs and education subsidy for employees' growth and development - Various team building programs and company events - Wellness and meal allowances - Comprehensive healthcare schemes for employees and dependants - More that we love to tell you along the process! Notice: All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. **If in doubt, please apply directly through our official careers website.** Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's [Candidate Privacy Notice](https://www.okx.com/en-eu/help/okx-candidate-privacy-notice).