Commercial & Growth Director

Brocket Hall is looking for a highly commercial, entrepreneurial and hands-on Commercial & Growth Director to take ownership of revenue growth across the Estate.This is not a traditional marketing role and it is not a role for someone who simply manages an existing sales team.We want someone who can identify commercial opportunities, generate demand, improve sales conversion, develop a high-performing sales culture and turn opportunities into measurable revenue.The role covers Golf Membership, Corporate Golf & Golf Days, Weddings, Events & Conferences, Hotel & Accommodation, Food & Beverage, Corporate Partnerships and new commercial opportunities across the Estate.The objective is simple: generate more qualified demand, improve conversion and grow profitable revenue.Key responsibilities include:* Take ownership of commercial revenue performance* Develop growth plans across each business area* Lead and develop the sales team* Set clear revenue targets and KPIs* Build accurate pipelines and forecasts* Improve enquiry response and follow-up* Increase conversion from enquiry to booking and payment* Personally support high-value opportunities* Build proactive corporate and outbound sales* Develop partnerships and key accounts* Improve digital lead generation across Google, Meta, website, email and third-party platforms* Improve pricing, packages and discount structures* Take ownership of HubSpot commercial discipline* Work with AI and automation resources to improve the complete customer journeyPriority growth areas will include Weddings & Events, Corporate Golf, Membership and Accommodation.Requirements Proven commercial or sales leadership experience* Strong track record of delivering measurable revenue growth* Experience owning significant revenue targets* Strong understanding of sales funnels and conversion* Experience leading and challenging sales teams* Strong CRM and pipeline management knowledge* Understanding of digital marketing and lead generation* Strong numerical and commercial judgement* Experience with pricing and commercial offers* Strong B2B and B2C sales capability* Excellent execution and follow-through* Entrepreneurial and hands-on approach* Comfortable working directly with senior leadershipExperience in hospitality, golf, leisure, hotels, luxury venues, membership businesses or events would be beneficial but is not essential.Experience with HubSpot would be particularly valuable.Benefits Competitive salary* Performance-related bonus* Opportunity to lead commercial growth across an iconic country estate* Direct access to senior decision-makers* Staff benefits across the Estate

Brocket Hall is looking for a highly commercial, entrepreneurial and hands-on Commercial & Growth Director to take ownership of revenue growth across the Estate.

This is not a traditional marketing role and it is not a role for someone who simply manages an existing sales team.

We want someone who can identify commercial opportunities, generate demand, improve sales conversion, develop a high-performing sales culture and turn opportunities into measurable revenue.

The role covers Golf Membership, Corporate Golf & Golf Days, Weddings, Events & Conferences, Hotel & Accommodation, Food & Beverage, Corporate Partnerships and new commercial opportunities across the Estate.

The objective is simple: generate more qualified demand, improve conversion and grow profitable revenue.Key responsibilities include:

* Take ownership of commercial revenue performance

* Develop growth plans across each business area

* Lead and develop the sales team

* Set clear revenue targets and KPIs

* Build accurate pipelines and forecasts

* Improve enquiry response and follow-up

* Increase conversion from enquiry to booking and payment

* Personally support high-value opportunities

* Build proactive corporate and outbound sales

* Develop partnerships and key accounts

* Improve digital lead generation across Google, Meta, website, email and third-party platforms

* Improve pricing, packages and discount structures

* Take ownership of HubSpot commercial discipline

* Work with AI and automation resources to improve the complete customer journey

Priority growth areas will include Weddings & Events, Corporate Golf, Membership and Accommodation.

Requirements

Proven commercial or sales leadership experience

* Strong track record of delivering measurable revenue growth

* Experience owning significant revenue targets

* Strong understanding of sales funnels and conversion

* Experience leading and challenging sales teams

* Strong CRM and pipeline management knowledge

* Understanding of digital marketing and lead generation

* Strong numerical and commercial judgement

* Experience with pricing and commercial offers

* Strong B2B and B2C sales capability

* Excellent execution and follow-through

* Entrepreneurial and hands-on approach

* Comfortable working directly with senior leadership

Experience in hospitality, golf, leisure, hotels, luxury venues, membership businesses or events would be beneficial but is not essential.

Experience with HubSpot would be particularly valuable.

Benefits

Competitive salary

* Performance-related bonus

* Opportunity to lead commercial growth across an iconic country estate

* Direct access to senior decision-makers

* Staff benefits across the Estate

Billed as "Britain’s most racy stately home", Brocket Hall - a neo-classical country house with 540 acres of rolling countryside home to two 18 hole championship golf courses named after two British Prime Ministers Lord Melbourne and Lord Palmerston. The Grade 1 listed estate is well located in Welwyn Garden City within close proximity to the A1 and strong community links to central London. The popular estate plays host to weddings, business meetings, golfing weekends and fine dining at the exclusive Auberge du Lac restaurant.

Billed as "Britain’s most racy stately home", Brocket Hall - a neo-classical country house with 540 acres of rolling countryside home to two 18 hole championship golf courses named after two British Prime Ministers Lord Melbourne and Lord Palmerston. The Grade 1 listed estate is well located in Welwyn Garden City within close proximity to the A1 and strong community links to central London. The popular estate plays host to weddings, business meetings, golfing weekends and fine dining at the exclusive Auberge du Lac restaurant.