Commercial Head of Region

We are Farmers – where ambition meets opportunity. At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at . Connect with us on Instagram , LinkedIn and TikTok , and let’s build something incredible together! Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered. Role Overview Responsible for the profit and loss of multiple large & complex states including having oversight of competitor and market analyses, achieving financial results, and influencing business strategies. This is a Product Owner who is prepared to challenge the market and undertake tactics to drive profitable growth. Responsible for the development and execution of Product strategies that drive financial performance and growth for assigned region. Further, this individual must identify key markets within their assigned territory where growth could be detrimental to our profitability and take necessary steps to ensure the health of the exchanges. Also critical to success is the development, implementation, marketing and strategic positioning of the designated products. Responsible for managing all aspects of their product for multiple states. Determines product strategy including coverage, risk selection criteria, underwriting policy and positioning. Develops rate structure and underwriting guidelines so required profit margins are met. Responsible for risk accumulation for catastrophe loss. Develops product implementation procedures to ensure an orderly change. Ensures that changes are implemented effectively by working with functional managers on proper scheduling. Key Responsibilities Drives the overall strategic vision for new and existing business through collaboration with the Distribution, Sales and Underwriting leadership teams. Design a product and pricing strategy aimed at meeting our corporate profitability goals while continuously enhancing our competitive position. Lead Product Management teams and partner with key stakeholders to understand market trends and drive strategies that address business challenges, meet profitability goals and enhance business outcomes. Drive the ongoing development of Commercial Product Management capabilities, including product insight, talent development, and enhancement of a culture aimed at rewarding innovative behaviors that influence regional and overall business execution. Demonstrate strong and effective communication of Product strategies, financial results and impact of strategies to Product team, key stakeholders and senior leadership. Receive approval for Farmers’ Commercial product filings from Departments of Insurance. Implement product and pricing changes which simplify the agent quoting process and enhance our customer satisfaction. Work with Distribution to optimize the implementation of Commercial Lines product changes and to help the Field in measurement and tracking of key initiatives. Work with the Government Relations team to promote regulatory reform to enhance Farmers’ competitive positioning in the territory Work with Product Management leadership team and with the Recruiting department to design and implement enhancements to our PM recruiting and training programs to attract and retain world class talent. Professional Qualifications Candidates would ideally reflect the following professional qualifications and experiences: Ideally 10-15 years of industry experience. Must have Commercial Lines Product Management experience. Experience managing several areas of an insurance company (product, marketing, claims, etc.) is beneficial as it provides a perspective on how product changes can impact the rest of the organization. A deep understanding of the P&C insurance industry along with knowledge of the key competitors is critical to success in this role. Knowledge of Insurance Code and Code of Regulations and compliance requirements, product and pricing techniques. In depth understanding of competitive environment in assigned territory and nationally. Understanding of the impact of global and local economic and regulatory trends on the insurance marketplace. Beyond the technical skills, understanding the actions and motivation of our key competitors will help leverage our strengths vs. weaknesses, while simultaneously working on strengthening our vulnerabilities. Ability to drive and lead change management strategies to align with the Farmers Brand. Benefits Farmers offers a competitive salary commensurate with experience, qualifications and location. Bonus Opportunity (based on Company and Individual Performance) 401(k) Medical Dental Vision Health Savings and Flexible Spending Accounts Life Insurance Paid Time Off Paid Parental Leave Tuition Assistance For more information, review “What we offer” on Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly. Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. Want to learn more about our culture & opportunities? Check out and be sure to follow us on Instagram , LinkedIn , and TikTok . Spokane, WA only: Residents who prefer not to provide their address click here to submit your resume via email: