Communications and Digital Marketing Manager

Job description

Lets Write Africa's Story Together! Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this. Job Description Co-designs the development of an integrated digital marketing strategy for OMEM that answers to the overall business strategy, brand strategy and segment CVPs. This role will contribute to providing thought leadership, stimulate innovative thinking and distil clear digital marketing strategies/plans. Responsibilities Digital Marketing Strategy and Roadmap Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives. Digital Marketing Capabilities Support creation of the digital marketing road map and lead specific capability-building initiatives, collaborating with technology partners and enterprise teams. Support identification of opportunities for capability building. Digital Marketing Plan Execution Lead execution for the digital marketing plan, overseeing inbound and outbound digital channels and all aspects of digital marketing campaigns. Marketing Campaign Development Manage a few campaigns (advertising, promotion, other marketing) and negotiate service-level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns. Leadership and Direction Communicate the actions needed to implement the function's strategy and business plan within the team; explain the relationship to the broader organization's mission, vision, and values; motivate people to commit to these and to do extraordinary things to achieve local business goals. Performance Management Manage and report on the performance of a substantial, diverse team; set appropriate performance objectives for direct reports or project/account team members and hold individuals accountable for achieving them; take appropriate corrective action where necessary to ensure the achievement of team/personal objectives. Digital Vision and Strategy Conceptualize elements of digital strategy and digital-enabled business change projects. Develop approaches to programmatically deliver successful digital innovation engagements. Brand Strategy and Effectiveness Manage brand(s) and coordinate brand support activities, using brand tracking and/or performance analysis to inform future brand activities. Budgeting Develop and/or deliver budget plans with guidance from senior colleagues. Digital Talent Development Develop and design content for training and development programs in digital to fill gaps in established programs; run customized training and development programs in digital. Organizational Capability Building Use the organization's formal development framework to identify the team's individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organization in own area of expertise to enable others to improve performance and fulfill personal potential. Minimum Requirements... NQF level 8 degree in Marketing, Communications, Public Relations, Digital Marketing, Journalism, or related field. Postgraduate qualification advantageous. 6 years' experience in communications, marketing, digital marketing, or corporate affairs. At least 2 years in a leadership or management role. Experience in financial services or a regulated environment will be advantageous. Duties and responsibilities... Strategic Communications Develop and implement internal and external communication strategies aligned to business objectives. Manage corporate communications, media relations, reputation management, and stakeholder engagement. Develop executive communication materials including speeches, presentations, leadership messages, and media statements. Ensure consistent messaging and brand positioning across all communication channels. Digital Marketing Lead the development and execution of digital marketing campaigns across web, social media, email, search, and digital advertising platforms. Drive customer acquisition, engagement, and conversion through data-driven digital marketing initiatives. Oversee website content, SEO, SEM, marketing automation, and customer journey optimisation. Monitor digital performance and implement continuous improvement initiatives. Team and Stakeholder Management Lead and develop communication and digital marketing team members. Manage agency, media, and supplier relationships. Partner with business units to deliver integrated communication and marketing solutions. Skills Action Planning, Brand Development, Campaign Management, Change Management, Content Development, Customer Value Proposition Development, Data Management, Digital Literacy, Executing Plans, Learning and Development (L&D), Marketing Systems, Media Management, Policies & Procedures, Social Media Management Competencies Builds Effective Teams Business Insight Collaborates Communicates Effectively Cultivates Innovation Customer Focus Drives Vision and Purpose Ensures Accountability Education NQF Level 8 - Honours or Postgraduate Diploma or equivalent Closing Date 07 August 2026 , 23:59 The Old Mutual Story!