Communications Lead Sr- Brand Communications

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Communications Lead within PNC's Corporate Communications organization, you will be based in Pittsburgh, PA, or Chicago, IL. The Brand Communications Lead is responsible for developing and driving the communications strategy, including earned media and integrated paid communications campaigns that support PNC’s national brand expansion and Brilliantly Boring philosophy. This role oversees communications tied to national sports and entertainment sponsorships, and brand campaigns, ensuring all work is aligned to enterprise priorities and reinforces PNC’s market position. Working across PNC’s 300-person Marketing and Communications organization, this manager partners closely with brand, marketing, sponsorships, media relations, executive communications, social, internal communications, external partners, and agency teams to deliver integrated communications plans and campaigns that engage critical internal and external audiences, increase national brand awareness and strengthen PNC’s reputation. Key Responsibilities: · Collaborate with key partners to set the strategic communications direction for PNC’s national brand, sponsorship and entertainment-related storytelling, with a focus on earned media, thought leadership and executive visibility. · Develop and execute integrated communications plans and campaigns that connect paid, earned, shared and owned channels and support broader marketing and brand objectives. · Translate business, brand and national sponsorship priorities into clear, compelling narratives that resonate with national media, customers, employees and other stakeholders. · Elevate PNC’s brand story beyond traditional financial, sports and marketing media, creating breakthrough visibility in mainstream consumer outlets that build awareness, relevance and reputation. · Serve as a senior counselor to executives and business partners, providing strategic guidance on message development, media engagement, visibility opportunities and reputational considerations. · Lead proactive media strategy, including story development, reporter engagement, interview preparation, issues management and measurement of communications impact. · Champion consistent use of communications measurement and reputation tracking tools and partner with analytics teams to evaluate the impact of brand, sponsorship and thought leadership initiatives. · Translate quantitative and qualitative reputation insights into strategic recommendations that enhance communications effectiveness, strengthen stakeholder trust and support enterprise brand objectives. · Partner with internal teams and external agencies to ensure communications are coordinated, high quality, on brand and delivered with strong executional discipline. · Identify and activate opportunities tied to national sponsorships, brand platforms, market expansion and cultural moments that can elevate PNC’s visibility and relevance. ·Manage and develop communications talent, fostering a team culture that is strategic, collaborative, creative and accountable. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Establishes the strategic direction for communications while providing leadership and guidance on key initiatives, content/channels, and the prioritization of work on the team. Effectively partners with business leadership teams to develop communication strategies; plans, researches, and develops content for complex communications initiatives. Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message. Leverages data-driven insights to provide strategic guidance to business leadership, influencing outcomes and decisions to best support the business strategy. Ensures data collected is synthesized and leveraged effectively to provide appropriate insights. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Branding, Change Management, Creative Process, Design Thinking, Digital Marketing, Media Relations, Prioritization, Strategic Communication Planning, Strategic Planning Competencies Business Acumen, Collaborating, Copywriting and Editing, Effective Communications, Effectiveness Measurement, Influencing, Media Channel Management, Organizational Communications, Organizational Savvy and Politics, Planning: Tactical, Strategic, Storytelling Work Experience Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Language Assessments No Required or Preferred Language Assessments Pay Transparency Base Salary: $91,000.00 – $202,800.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. Application Window Generally, this opening is expected to be posted for two business days from 09/09/2026, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit . Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at . Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.