Communications Strategy Director

Job description

**ABOUT THE AGENCY:** David&Goliath is an agency that adheres to one simple philosophy: Brave. To be brave, to inspire people and brands to take on their goliaths. To create lasting impact that the world can feel and truly embrace. This is our purpose and for over two decades, we have never wavered from it. We are not made for everyone. We are made for the few who believe that purpose isn't just a business proposition, but a way of life. And for those who believe we can achieve the unthinkable, together. David&Goliath is a collaborative, empathetic, and team-oriented culture that believes in taking on challenges that others might walk away from. Because, the truth is, nobody ever became great without first being brave. **ABOUT THE ROLE:** The Communications Strategy Director will play a key role in bridging bold creative thinking combined with deep audience insights and smart media executions. Serving as the connective tissue between our internal teams and external media partners. This role is responsible for architecting how ideas and campaigns come to life across paid, owned, and earned media channels. This individual will proactively contribute innovative, insight- driven ideas that move our clients’ business forward. We're looking for someone with a sharp eye on culture. Tuned into the now and the next and the instinct to turn emerging trends into actionable strategies. The Director will help position and activate campaigns across channels, ensuring audience behavior and communication strategy are built into the creative from the start. This person should bring both strategic acumen and leadership presence, capable of shaping senior client conversations while contributing to the growth and evolution of the Communications Strategy discipline within the agency. ### RESPONSIBILITIES: - Define the full channel ecosystem to map out how creative ideas come to life across platforms, aligned to campaign KPIs - Collaborate closely with Brand Strategy and Creative teams to extend a core idea across multiple audience touchpoints - Own the consumer and channel strategy in partnership with media agencies, ensuring a strong connection between message and medium - Audience identification and definition to drive positive brand and business growth - Build and apply consumer journeys to guide integrated campaign planning - Synthesize qualitative and quantitative research, analytics, and tools to uncover insights that inform media strategy and creative deployment - Lead day-to-day client conversations, serving as a strategic advisor and thought partner ### EXPERIENCE: - 8+ years in a communications planning or related strategic role at an advertising, media, digital, PR, or integrated agency - Strong grasp of both traditional and digital media, with an understanding of how to apply each across the funnel - Proficiency with audience tools like MRI-Simmons and GWI (Global Web Index) - Experience working with social listening platforms (e.g. Sprinklr, Emplifi, etc.) - QSR category experience is a plus, but not required