Community & Advocacy Manager

Job description

HEALTH CAN’T WAIT. Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t. Alan exists to end the wait. Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way. So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience. We are on an incredible journey to build a global leading company, with a unique culture https://alan.com/en/careers. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR. Prevention as the new norm. That's what we're building with our team of 800+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond. ABOUT THE ROLE As our Community & Advocacy Manager, you'll be the human presence behind Alan in the places our audience spends time online: Reddit, review sites like Trustpilot, forums, comment sections on Meta or LinkedIn, DMs. This is a hands-on, highly executional role. You'll participate authentically in these communities, build and grow Alan's own community spaces (starting with our own subreddit), and turn happy members and credible creators into a network of advocates who vouch for Alan in their own words. You'll report to Alan’s SEO/GEO Lead. You’ll work in close, day-to-day partnership with our senior Organic Social Media Lead, who owns Alan's broader organic social strategy and focuses mostly on Meta & LinkedIn. You'll start with the French market and help extend the playbook to Belgium, Spain and Canada as Alan grows. WHAT THE CONVERSATIONS ARE ABOUT People post about their situation: a freelancer who just registered and needs cover, parents weighing a child's orthodontics, someone asking how much a mutuelle will pay back on a 1,500€ dental bill, the founder of a six-person startup setting up a first collective plan, a retiree comparing senior options, someone tired of weak reimbursements and ready to switch. You meet people in those threads, and in the reviews and forums where the same questions come up. Alan’s audience is composed of: 1. Companies. HR leaders, founders and other decision-makers across industries who bring Alan to their teams. These conversations live more on LinkedIn and in professional/HR communities. 2. Individuals. Freelancers and the self-employed (TNS), public-sector workers, retirees, and students. Around this sits a widening set of health topics where Alan wants to be useful and trusted: mental health, women's health, parenthood and fertility, preventive care, chronic conditions, the everyday experience of the app and getting reimbursed, and the questions HR and employer decision-makers ask. WHAT YOU'LL DO Be present in the conversation. - Own Alan's day-to-day engagement across Reddit, review sites (Trustpilot and similar), forums, comment sections for example on Meta or LinkedIn, and DMs. Answer real questions about health insurance and mutuelles with responses that are timely, genuinely helpful, accurate and on-brand. - Stay close to internet culture. Constantly monitor the algorithms, related trends and meme formats, health-Reddit/X narratives, and rising creators to keep our community presence cutting-edge and relevant. Build and grow Alan's own community spaces. - Create and actively run the official Alan subreddit. Set its norms, seed good discussion, moderate fairly, and grow it into a place people trust. - Identify additional communities to contribute, and build a genuine presence there over time. Turn members and creators into advocates. - Spot Alan's existing champions: happy members, engaged health professionals, HR admins already recommending us. Build relationships with them and create pathways from engaged user to ambassador to advocate. - Identify high-value Reddit and community creators, recruit and nurture them, set the bar for what great contribution looks like, and create the structures that turn engaged users into genuine advocates. - Run community-first moments (AMAs, Q&As, recognition for top contributors) that give advocates a reason to show up. Listen, and bring the voice of the community back to the business. - Monitor sentiment, recurring questions and pain points. - Translate what you hear into clear, qualitative insight for Product & SEO/GEO teams: product painpoints, feature ideas, prompt monitoring ideas, etc. - Feed the senior Organic Social Media Lead & Ad Creative Lab a steady stream of raw material (real member stories, recurring questions, use cases) for Alan's content engine. Leverage AI tools to scale your operations. - We expect you to use AI tools to move fast without sacrificing accuracy or depth. We are heavy AI users and expect every team member to be as passionate and forward-thinking about AI as we are. WHAT YOU BRING - Strong written and verbal communication skills in English & French. - 1-3 years in community management, social media, or customer engagement; or a strong personal track record of community participation. We care about real credibility, not follower counts. - You're genuinely active in online communities yourself, especially Reddit. You understand how subreddits work: their culture, their moderation, what earns trust and what gets removed. - Exceptional written communication skills. You write clearly and precisely, and adapt your tone naturally across contexts. - Data-driven mindset with the ability to translate community metrics (sentiment, engagement rate, conversions, contribution quality) into actionable strategy. - Excited about being hands-on and executional. This is a role for someone who wants to do the work themselves, not direct others. You will have state-of-the-art AI tooling to help you automate much of your work. - Organized, proactive, and comfortable building structure in an ambiguous, fast-moving environment. - An eye for people: you spot power users and creators worth a relationship, and you're comfortable doing outreach. - Curiosity about health, insurance, or the day-to-day realities of Alan's audience (freelancers, HR people, and so on). NICE TO HAVE - An existing, credible presence in relevant online communities (an established Reddit account, forum reputation, etc.). - Experience moderating a subreddit or online forum. - Experience running influencer or creator partnerships on any platform. - Comfortable on camera and recording lightweight video. - Experience working at a fast-paced startup or scale-up. WHY JOIN 1. You shape real decisions, at the moment they're made. Choosing a health insurer is a decision people find stressful, and they don't trust ads. So they ask real people. They post in Reddit threads, comb through reviews, and dig into forums looking for someone honest. Whoever shows up in those moments shapes the decision. Today, Alan is barely there. This role exists to change that. You become the reason a person lost in mutuelle jargon finds a clear, straight answer, and the reason they discover a true health partner built to serve them. 2. You build a system, not a treadmill. This is not a role where you do the same thing week after week for five years. You design how Alan shows up across communities at scale: an advocacy engine that turns happy members and credible creators into a network of voices, supported by AI tooling and automation that takes care of the repetitive work. The craft is in building that machine and making it sharper over time, not in grinding through a checklist. 3. You're early to where trust and discovery are heading. Search and advertising are giving way to communities, peer recommendation, and AI answer engines as the way people decide who to trust. This role sits right on that shift. The playbook you build and the instincts you sharpen here are becoming some of the most valuable skills in marketing, and for Alan this is fast becoming one of the main ways future members ever discover us. 🙌 PERKS & BENEFITS https://alan.com/en/careers/a/salary-equity At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers. Therefore, we offer: - Fair rewards. Generous equity packages complement your base salary. - Flexible Office. Amazing office space at our HQ in Paris, sponsored co-working hubs in Ghent Brussels or Antwerp or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest. - All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones. - Flexible vacation policy and flexible working hours. Organize your time as you wish. - Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family. - Transport. You can use your own inspiration based on the Green mobility budget (for Senior level Alaners) - Learning & Training opportunities. A highly flexible training policy, free books, and a budget to attend and speak at conferences if the opportunity arises. - Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture https://alan.com/en/blog/discover-alan/a/alan-culture-excellence-through-coaching. - Parental leave. Extended parental leave for all new parents, for permanent contracts only. 🎯 IMPORTANT NOTE: WE HIRE PEOPLE, NOT ROLES. If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success. If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application! 🔖 Check out our About Alan https://alan.com/about and Career https://alan.com/careers pages, as well as our Medium https://medium.com/alan, blog https://blog.alan.com/ and Glassdoor page https://www.glassdoor.com/Overview/Working-at-Alan-EI_IE1696043.11,15.htm for more info. YOU WANT TO KNOW MORE ABOUT ALAN? - 🙌 Perks & Benefits https://alan.com/en/careers/a/salary-equity: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers. - 🤘 A strong culture https://alan.com/en/about/a/leadership-principles: People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work