Role Summary
This role is responsible for growing and engaging with Lucky Energy's online community while providing the insights that shape future content and creator strategies. They will own community management, social listening and performance reporting, while maintaining and evolving the Community Management Guide. In short, this role focuses on community engagement, social listening and analytics across owned social and influencer.
What You’ll Do:
- Own day-to-day community management across social platforms, including comments, DMs and proactive engagement
- Partner with customer support to ensure seamless issue resolution and ensure quick response times
- Maintain and expand the Community Management Guide, developing new response scenarios and ensuring consistent brand voice.
- Conduct social listening through our 3rd party software to identify brand sentiment, emerging conversations and competitive insights to guide marketing team and content decisions
- Monitor and regularly report on owned social, influencer and campaign performance across platforms
- Build monthly reporting decks, campaign recaps and performance dashboards
- Analyze content, creator and channel performance to identify trends and optimization opportunities
- Surface key insights and recommendations to improve future content and influencer campaigns
- Identify standout creator content and top-performing creative for reposting, paid amplification and future inspiration
- Trend intelligence: Stay on the pulse of social media, internet culture, emerging conversations and platform trends to identify opportunities for Lucky to engage.
- Regularly compile trending content formats, sounds, community behaviors and competitive insights.
- Proactively surface reactive marketing opportunities, social listening insights and content recommendations to the team.
What We’re Looking For:
- 1-3 years of experience in community management, social media, digital marketing, social analytics, or a related field.
- Experience managing brand communities across platforms such as Instagram, TikTok, Facebook, LinkedIn, X, and YouTube.
- Strong understanding of social media best practices, internet culture, platform trends, and community engagement strategies.
- Experience using social listening and social media management tools to monitor conversations, sentiment, and competitor activity.
- Strong analytical skills with experience creating performance reports, dashboards, and actionable recommendations from social and campaign data.
- Excellent written communication skills with the ability to adapt messaging while maintaining a consistent brand voice.
- Ability to manage multiple priorities, respond quickly in a fast-paced environment, and maintain attention to detail.
- Experience collaborating cross-functionally with marketing, customer support, creative teams, and agency partners.
- Strong organizational and project management skills with the ability to manage ongoing reporting and community initiatives.
- Proactive, curious, and solutions-oriented, with a passion for building online communities and identifying opportunities to strengthen brand engagement.
- Passion for social media, digital culture, consumer behavior, and turning insights into actionable marketing recommendations.
