Consultor Salesforce Marketing Cloud SR

Job description

**This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Consultor Salesforce Marketing Cloud SR based in Brazil.** As a Senior Salesforce Marketing Cloud Consultant, you will design and optimize data-driven marketing automation strategies that strengthen customer engagement, retention, and loyalty. You will build personalized customer journeys and automated communication workflows using Salesforce Marketing Cloud Engagement, ensuring relevant and consistent experiences across multiple channels. Working with customer data, segmentation strategies, and campaign performance metrics, you will help transform insights into effective relationship marketing initiatives. You will collaborate closely with CRM, marketing, data, and technology teams to deliver scalable solutions aligned with business objectives. Your expertise will contribute to improving campaign effectiveness, enhancing customer experiences, and driving continuous optimization across the customer lifecycle. This is an opportunity to combine technical Salesforce expertise, analytical thinking, and marketing strategy in a collaborative, innovation-focused, fully remote environment. ### Accountabilities: - **Design customer engagement strategies:** Create and evolve communication plans and relationship marketing initiatives focused on customer retention, engagement, loyalty, and long-term value. - **Develop marketing automation journeys:** Design, implement, and optimize automated customer journeys using Salesforce Marketing Cloud Engagement, ensuring relevant and personalized communications throughout the customer lifecycle. - **Manage automation workflows:** Configure, maintain, and monitor Data Extensions (DEs), Automation Studio processes, and Journey Builder workflows to support efficient campaign execution. - **Implement customer segmentation:** Analyze and segment customer databases to develop targeted audiences and deliver personalized communications based on customer profiles, preferences, and behaviors. - **Build multichannel campaigns:** Plan and execute customer journeys across email, SMS, push notifications, WhatsApp, and other communication channels, ensuring a consistent customer experience. - **Configure journey logic:** Establish triggers, entry criteria, segmentation rules, and automated actions to ensure customer journeys operate accurately and respond to relevant customer interactions. - **Monitor campaign performance:** Track and analyze key performance indicators, identify optimization opportunities, and recommend improvements to increase campaign effectiveness and customer engagement. - **Maintain data quality and governance:** Ensure the accuracy, integrity, consistency, and appropriate management of customer data used in CRM and marketing automation activities. - **Collaborate across teams:** Work closely with CRM, marketing, data, and technology professionals to implement relationship marketing initiatives and align technical solutions with business requirements. - **Conduct testing and optimization:** Perform tests and validations, troubleshoot automation issues, and continuously improve existing workflows and customer journeys. - **Support personalization initiatives:** Contribute to the development of behavioral and profile-based communication strategies that enhance relevance, engagement, and customer satisfaction. - **Manage integrations:** Support the integration of Salesforce Marketing Cloud with other platforms and systems to improve data flows and campaign execution. ## Requirements: - **Salesforce Marketing Cloud expertise:** Proven experience with Salesforce Marketing Cloud Engagement, including the implementation, configuration, and management of marketing automation solutions. - **Data Extensions:** Strong knowledge of creating, configuring, maintaining, and managing Data Extensions for customer data organization and campaign execution. - **Automation Studio:** Hands-on experience developing, maintaining, and monitoring automated workflows using Automation Studio. - **Journey Builder:** Practical experience designing, implementing, troubleshooting, and optimizing customer journeys using Journey Builder. - **SQL proficiency:** Ability to write SQL queries for database exploration, audience segmentation, data manipulation, and campaign-related analysis. - **Professional certification:** Salesforce Marketing Cloud Administrator certification or an equivalent qualification. - **CRM and marketing automation experience:** Previous experience implementing or supporting CRM projects, marketing automation initiatives, or customer relationship management strategies. - **Analytical capabilities:** Strong analytical skills, with the ability to interpret campaign data, evaluate performance indicators, identify trends, and translate insights into actionable improvements. - **Customer engagement knowledge:** Familiarity with CRM strategies focused on retention, engagement, customer loyalty, and personalized communications. - **Advanced segmentation and personalization:** Experience developing targeted audiences and tailoring campaigns to customer behavior, preferences, and profiles is an advantage. - **Multichannel communication:** Exposure to customer journeys across email, SMS, push notifications, WhatsApp, and other digital channels is desirable. - **Performance measurement:** Knowledge of CRM metrics, campaign reporting, and techniques for measuring marketing effectiveness. - **Platform integrations:** Experience integrating Salesforce Marketing Cloud with other marketing, CRM, data, or business platforms is a plus. - **Technical tools:** Familiarity with Salesforce Marketing Cloud Engagement, Data Extensions, Automation Studio, Journey Builder, SQL, CRM and marketing automation tools, Excel, and data analysis solutions. - **Collaboration and communication:** Ability to work effectively with multidisciplinary teams, communicate technical concepts clearly, and translate business needs into reliable marketing automation solutions. - **Continuous improvement mindset:** Proactive, detail-oriented, and committed to improving campaign quality, data accuracy, customer experiences, and operational efficiency. ## Benefits: - **Competitive employment opportunity:** Full-time employment with the opportunity to contribute to impactful digital marketing and technology projects. - **Remote work flexibility:** Fully remote working arrangements, offering flexibility to work from Brazil. - **Innovative environment:** The opportunity to work with modern marketing automation technologies and develop sophisticated, data-driven customer engagement strategies. - **Professional development:** Opportunities to strengthen expertise in Salesforce Marketing Cloud, CRM, marketing automation, customer analytics, and digital transformation. - **Cross-functional collaboration:** Work alongside professionals in marketing, CRM, data, and technology, contributing to multidisciplinary projects and knowledge sharing. - **Inclusive workplace:** Applications are welcome from professionals with disabilities (PwD), reflecting a commitment to accessibility and diverse talent. - **Career growth:** The opportunity to deepen technical expertise, contribute to complex client initiatives, and expand your experience in marketing technology and customer relationship management.