Consumer Growth Specialist

Job description

ABOUT ADDI We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace. We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably. Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia. But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values https://co.addi.com/trabaja-con-nosotros#:~:text=%E2%80%A2%20We%20are%20owners,dentro%20del%20equipo. every day. ABOUT THE ROLE This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading. WHAT’S THE MISSION YOU’LL DRIVE Execute the analytical and operational work that keeps the Growth team's projects moving at speed and quality. Each Growth Specialist is dedicated to one Growth Manager, covering data pulling, audience building, GTM coordination, and weekly reporting across a portfolio of 4 to 5 active projects. When the Marketing Operations team does not have bandwidth, the Growth Specialist steps in to launch campaigns directly in Braze. WHAT YOU WILL DO - Accelerate test velocity by 30% in the first 6 months by owning data pulls, audience setup, and GTM coordination for all active projects, so tests go live in the same sprint they are designed. - Maintain a clean, MECE test pool at all times by managing audience segmentation and enforcing test group separation across all concurrent projects, eliminating invalid results caused by audience overlap. - Deliver weekly performance reports for every active project with zero gaps, providing the Growth Manager with a reliable data layer to make decisions without pulling numbers themselves. - Own GTM coordination for at least 3 active projects simultaneously by serving as the operational link between Growth, Branding, and Product, keeping timelines on track without requiring manager involvement in execution details. - Be ready to launch campaigns in Braze within 60 days by learning the team's canvas structures and naming conventions well enough to execute a launch independently when the Marketing Operations team is at capacity. WHAT WE’RE LOOKING FOR Executes with speed and accuracy (MUST HAVE) - Moves fast on execution tasks without sacrificing quality. Completes requests end-to-end without needing step-by-step direction. - Follows checklists and SOPs consistently. Does not skip steps under time pressure. Works with data confidently (MUST HAVE) - Writes SQL at an intermediate level to pull and validate data from a warehouse. Comfortable with Databricks or a similar environment. Expert-level SQL is not required; the bar is correct, reliable queries. - Reads dashboards and identifies what the numbers mean without being told how to interpret them. - Runs ROI analysis on campaigns and incentives: cost per incremental user, payback, and return by segment. Understands how marketing platforms work operationally (MUST HAVE) - Knows how campaigns are structured and launched in a CRM tool (Braze or comparable). Does not need to build automation or own the infrastructure. - Understands segments, audiences, and basic channel logic well enough to execute a launch from a brief when needed. - Has run CRM campaigns end to end: brief, audience, QA, send, and readout. - Knows lifecycle strategy: how onboarding, activation, retention, and reactivation campaigns connect across the user journey. Manages multiple workstreams at once (MUST HAVE) - Tracks tasks across 4 to 5 concurrent projects without dropping items. Uses a system to stay organized and flag risks early. - Communicates status proactively. Does not wait to be asked for an update when something is at risk. Communicates clearly and influences without authority (MUST HAVE) - Writes clear, direct updates. Does not over-explain or under-explain. - Moves cross-functional work forward by keeping stakeholders aligned, not by escalating to the manager every time there is friction. - Aligns Brand, Ops, Product, and other BU teams around each test. Keeps scope, timelines, and dependencies in sync from kickoff to launch. - Takes a position on what to do next and defends it with data, not just with effort. Uses AI tools to work faster and better (MUST HAVE, minimum AI-L2) - Operates at AI-L2 (Practitioner) or above on Addi's AI Fluency Ladder https://app.notion.com/p/334eace5de2b818088c4de3a8d6fc171?pvs=21: runs at least one recurring weekly AI workflow, chains multi-step prompts, and validates outputs before they reach anyone else. - Uses Claude, ChatGPT, or comparable tools as a daily working layer: summarizing data, drafting briefs, structuring analysis, and preparing reports faster than by hand. - Identifies where AI saves meaningful time in the workflow and applies it without being told to. Does not use AI as a substitute for thinking. Understands incrementality and business impact (MUST HAVE) - Reads test results and separates incremental impact from noise. Understands what a control group is for and why it matters. - Connects execution decisions to GMV and revenue outcomes. Does not treat reporting as a formatting task. - Asks the right question about a result before presenting it: is this real, is it big enough to act on, and what should we do next. - Compares ROI across segments and recommends where to scale, adjust, or stop. HOW THE HIRING PROCESS LOOKS LIKE We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like: - Step 1: People Interview (30 min) A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role. - Step 2: Initial Interview (45 min) A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work. - Step 3: Analytical and AI Nativeness Interview (60 min) . A hands-on session designed to assess your analytical thinking and how you work with AI in your day-to-day. We'll explore your SQL skills through a live exercise, your ability to build clean segmentation logic, and how you approach ROI and incrementality analysis. - Step 4: Business Case (60 minutes) You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role. - Step 5: Co-Founder Interview If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure vision of the company, what we are building and how you will contribute to our product. We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.