Consumer Insights Manager

Job description

**About Us** SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. **Powered by two trusted, global brands, Shark and Ninja**, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. **AI at SharkNinja** At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. From the company that brought you the **Ninja Creami** and **Shark FlexStyle**, SharkNinja is on a mission to redefine the way consumers experience everyday household products. As a **global product design and technology leader**, we’ve built billion-dollar brands through relentless innovation and consumer obsession. Our portfolio spans Cleaning, Cooking, Food Preparation, and other categories like Home Environment and Beauty—disrupting industries and delivering 5-star rated solutions to households worldwide. We’re seeking an **exceptional Consumer Insights Manager** to join our high-performance team and make a **massive impact**. You’ll play a **critical role** in ensuring the consumer’s voice is at the center of every decision and be the driving force behind innovations that shape the future of our industry. At SharkNinja you’ll not only work on products that revolutionize households but also grow in a **culture of high performance and innovation**. Your insights will directly shape the future of our products, ensuring the consumer always comes first. If you’re ready to lead with confidence, influence at the highest levels, and make a difference **every single day**, we’d love to hear from you. Apply now and help us create what’s next! **Key Responsibilities** - **Shape Strategy at the Top**: Present complex insights to SharkNinja executives, including the **CEO**, **CCO**, and **EVPs**, using expert storytelling to influence product development and marketing strategies. - **Be the Consumer Advocate**: Identify unmet needs, observe the non-obvious, and guide early-stage product development to create groundbreaking innovations. - **Drive Innovation**: Translate consumer feedback, including latent needs and dissatisfaction, into actionable recommendations that transform product features and offerings. - **Lead with Expertise**: Operate autonomously as a **Subject Matter Expert** in consumer insights, synthesizing complex data into a clear, strategic narrative. - **Own Research Execution**: Develop, manage, and execute research plans, ensuring they align with budgets and organizational goals. - **Develop an Unstoppable Team**: Set up your team for success, and cultivate their ongoing growth and development. **Desired Skills and Experience** - **Insights Mastery**: Deep expertise in qualitative and quantitative methodologies, with a track record of designing innovative research approaches. - **Executive Presence**: Confidence and clarity when presenting insights to senior leaders, driving alignment across stakeholders. - **Early-Stage Vision**: Experience shaping product directions in early development phases, balancing consumer needs with business opportunities. - **Strategic Mindset**: Ability to balance big-picture thinking with attention to detail, synthesizing data from various sources into actionable strategies. - **Adaptability**: Thrives in fast-paced, ambiguous environments, leveraging experience to create paths forward where none exist. - **Mentorship**: Proven track record of cultivating talent, invested in team success and fostering the team’s accountability - **Active Listener and Clear Communicator**: Fosters teamwork, builds trust, clearly communicates insights—data and impact—and drives product improvements and marketing strategy based on consumer feedback and market needs. - **Time Management**: Ability to set the team’s direction to deliver on business asks as well as own research deliverables from end to end **Qualifications** - **Required**: Willingness to be **in-office 3 days a week** to foster collaboration and impact. - Bachelor’s degree in Marketing, Psychology, or a relevant quantitative field. - 5–10 years of consumer research experience, with **CPG industry experience preferred**. - Expertise in methodologies such as **Concept Testing**, **TURF**, **Pricing Sensitivity Studies**, and **Packaging Tests**. - Proven ability to **moderate focus groups** and conduct **one-on-one interviews**. - Experience with **IHUTs** and online/in-store shelf assessments. At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL of our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. *YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET* - Lead us to be “RARELY SATISFIED” - Make things better each day; “PROGRESS OVER PERFECTION” - Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”