Consumer Marketing Manager (Purina Petcare, MYSG)

Job description

Position Snapshot Location: Petaling Jaya, Selangor, MY Company: Nestlé Malaysia 6–8 years experience Position Summary Joining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally. We are looking for a Consumer Marketing Manager to delight target consumers, build winning brand portfolios and generate strong brand building results. You will drive consumer-centric marketing strategies, develop compelling brand experiences, lead innovation and renovation initiatives, and collaborate with cross-functional teams to accelerate sustainable business growth. A Day in the Life of a Consumer Marketing Manager Identify and understand target consumers through consumer insights, market attractiveness and ability to win. Develop and strengthen Brand Essence in alignment with regional and global brand strategies. Drive the delivery of tastier and healthier food and beverage experiences in line with Nestlé's 60/40+ strategy. Collaborate with Commercial and Customer teams to understand shopper behaviour and develop engaging shopping experiences. Develop brand portfolio strategies, pricing and promotional plans across key channels and customers. Lead Bigger, Bolder and Better innovation and renovation initiatives from ideation through successful market launch. Develop and execute integrated brand and ICP plans aligned with business objectives and the Market Business Strategy (MBS). Manage brand performance, health and investment priorities, including PFME and TTS optimisation. Lead the development of OBIs, Big Ideas and consumer engagement strategies to deliver impactful brand experiences. Partner with creative, media and communication agencies to execute effective brand campaigns that strengthen Nestlé's Nutrition, Health and Wellness leadership. Lead, coach and develop team members while fostering strong collaboration across cross-functional teams. What Will Make You Successful Bachelor's Degree in Marketing, Business, Commerce or a related discipline. Minimum 6–8 years of marketing experience, with at least 2 years in another function, ideally Sales, within Nestlé or a leading FMCG organisation. Proven experience leading people and managing cross-functional teams. Experience in PetCare, Nutrition or a complex FMCG environment is preferred. Experience leading at least one product launch from ideation through commercial launch. Strong brand management, consumer marketing and innovation capabilities. Excellent stakeholder management, strategic thinking and communication skills.