Content and Social Lead - Broad Republic

Job description

American Tall is a thriving e-commerce brand, dedicated to producing world-class quality clothing for tall men, and women, up to 7’1. Founded by a father and son duo in 2015, the business has grown to a level that seemed almost unimaginable just a few years ago and is now a leading brand in the tall community. The growth can be attributed to the excellent leadership team and family values that drive the business – respect, passion, support, and empowerment. We believe the best ideas come from a diverse group of people. This is a special opportunity to join an innovative business with tremendous upside, and a work culture built on the foundation of respect, inclusiveness, and continued learning. **The Role:** The Content & Social Lead will bring the brand to life through compelling, social-first content that builds awareness, engagement and connection with our audience. This role will lead day-to-day social channel execution and content planning, with social as the primary channel and content extending across email, website and other owned touchpoints. Working closely with the marketing and creative team, this person will translate brand direction and campaign concepts into a consistent stream of relevant, engaging content spanning men’s fit, styling, product education, culture and everyday life. They will coordinate content development and production, manage publishing and channel performance, and identify opportunities to strengthen the brand’s presence and relevance across digital touchpoints. ### Job Duties and Responsibilities: We’re looking for a creatively driven, culturally curious Content & Social Lead to shape how our brand shows up in the world. This person will translate our brand’s point of view into distinctive, social-first storytelling that builds relevance, connection and credibility with our audience. They will develop and create a consistent stream of content spanning men's fit, personal style, culture, product education and everyday life — giving people reasons to engage with our brand beyond the product itself. Social is the primary channel, with storytelling extending naturally into email, website and our broader editorial experience. This is a hands-on role combining strong editorial instincts, creative execution and an understanding of what resonates with modern audiences. Core responsibilities: - Establish a distinctive, social-first content approach rooted in the brand's positioning, voice and point of view. - Develop recurring content franchises, editorial concepts and culturally relevant stories across fit, style, culture and everyday life. - Build and manage an always-on content pipeline, from ideation and production through publishing and optimization. - Create and adapt content across social, email and web, ensuring a cohesive brand experience across touchpoints. - Collaborate with creators and internal creative, brand and growth teams to bring stories to life. - Use audience insights and performance signals to evolve content formats, strengthen engagement and identify new opportunities. Social Strategy & Channel Management: - Lead day-to-day management of priority social channels, including content planning, publishing, community engagement and ongoing optimization. - Translate brand and campaign direction into platform-native content that reflects the brand’s voice, visual identity and priorities. - Manage the social content calendar, balancing always-on content, product storytelling, campaign moments and relevant cultural opportunities. - Identify emerging trends, formats and audience insights to inform content opportunities and strengthen reach and engagement. Content Planning & Execution: - Build and maintain a consistent pipeline of content across men’s fit, styling, product education, culture and everyday life. - Develop content briefs, concepts and executional plans in partnership with the creative team, ensuring ideas translate effectively to social and other digital channels. - Coordinate content production from planning and briefing through shooting, asset delivery, editing and publishing, working with internal teams, creators and external partners as needed. - Support content shoots, including preparation, coordination, on-set assistance and ensuring assets meet channel requirements. - Identify opportunities to adapt existing creative assets into new formats and extend the value of content across channels. Cross-Channel Content: - Extend social-first content and campaign storytelling into email, website and other owned channels, working with relevant channel owners. - Support the development and deployment of product education, styling content and other digital assets that help customers discover and engage with the brand. - Partner with creative, brand, ecommerce and growth teams to align content with campaigns, product launches and key commercial priorities. - Ensure content is adapted appropriately for each channel while maintaining a consistent brand experience. Performance & Optimization: - Monitor social and content performance, including reach, engagement, video views and retention, audience growth, traffic and other relevant metrics. - Use performance insights and community feedback to identify what resonates with audiences and inform future content planning.