Content and Social Media – Senior Manager

Duration: 7+ Months (With possible extension) Location: Parsippany, NJ Job Description: Collaborate across functions and silos to deliver an effective content strategy across all marketing channels to meet the business objectives. Work closely with marketers to ensure all content reflects the brand strategy, is consistent in terms of style, quality and tone of voice, and optimized for distribution, search and user experience for all channels including online, social, email, mobile, video, print, etc. Provide a brand publisher mindset. Develop and maintain editorial and planning calendars across CAD marketing. Coordinate and integrate calendars with other functional groups such as Major Accounts, Sales, Distribution, Corporate Marketing, etc. Develop the cross-CAD social media strategy and plan for growing, engaging and retaining followers, and helping marketers convert them into leads, customers, and promoters of our company. Provide oversight for social media agency. Engage and provide best practice guidance, support and governance for CAD marketing teams, agencies and other content creators. Create guidelines, workflows, processes and procedures to set the foundation for best-in-class content marketing. Create, edit, curate and produce content as needed, and work closely with team members to develop a pool of freelance and boutique content creation, production and delivery resources. Work with marketers and internal teams to optimize content distribution and performance, develop and implement meaningful content effectiveness measurements and continuous improvement processes, and investigate and recommend appropriate tools and technology. Liaise and coordinate with internal support teams like Digital Services, Business Analytics and IT. Skills and Experience: • 6 – 8 years of experience in managing digital content and/or social media at a large organization or digital agency. Experience in helping to build an organization’s content and social media capability or commensurate experience a plus. • Self-starter with a track record of leveraging content and social • media across mainstream and emerging technologies. • Strong digital writer and editor adept at story-telling and applying SEO best practices. • Experience in content and editorial planning, content categorization and structure, content development, distribution and measurement. • Collaborative approach and experience in working across multiple teams and functions. • Flexible in responding to a wide range of situations and shifting priorities. • Willingness to take on multiple roles and perform tasks outside the job description as needed to get the job done while department is in growth mode. • High level of creativity, attention to detail, planning and project management skills • Up-to-date with latest digital marketing trends in content marketing, social media, SEO, etc. • Bachelor’s degree required: Marketing, Journalism or Communications preferred Skills and Experience: • 6 – 8 years of experience in managing digital content and/or social media at a large organization or digital agency. Experience in helping to build an organization’s contentand social media capability or commensurate experience a plus. • Self-starter with a track record of leveraging content and social • media across mainstream and emerging technologies. • Strong digital writer and editor adept at story-telling and applying SEO best practices. • Experience in content and editorial planning, content categorization and structure, content development, distribution and measurement. • Collaborative approach and experience in working across multiple teams and functions. • Flexible in responding to a wide range of situations and shifting priorities. • Willingness to take on multiple roles and perform tasks outside the job description as needed to get the job done while department is in growth mode. • High level of creativity, attention to detail, planning and project management skills • Up-to-date with latest digital marketing trends in content marketing, social media, SEO, etc. • Bachelor’s degree required: Marketing, Journalism or Communications preferred All your information will be kept confidential according to EEO guidelines. Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at . Its a simple route driver job and company will be providing the car.