Content Creator Channel and Sales Enablement

Job description

We’re looking for a Content Creator to join John Crane and help transform complex engineering, technology and customer challenges into compelling sales enablement assets that support sales growth for both our internal sales teams and channel partners. You’ll manage the creation of all sales enablement materials that help our global sales teams and channel partners explain what our technology does, why it matters and the value it creates for customers. From sales presentations, case studies, and digital marketing assets, you’ll have the opportunity to tell the stories behind technologies used in some of the world’s most demanding industrial applications. You’ll work directly with engineers, product experts, sales teams, and marketers around the world, taking technical concepts and turning them into content that is clear, engaging and visually impactful. What you'll do You’ll own content from initial idea through to final delivery and optimisation. Working closely with Sales, Channel, Product Marketing, Engineering, Training and Digital teams, you will: Turn engineering into stories: Work with technical and product specialists to translate complex technologies into clear, customer-focused narratives. Create standout content: Develop video content, digital assets, marketing collateral, and visual communications that bring technical solutions to life. Lead creative production: Take projects from concept, scripting and storyboarding through production, editing, and final delivery. Enable our sales teams: Create presentations, demo videos, product collateral, case studies, playbooks, and other content that helps our teams communicate customer value. Support our channel partners: Develop co-brandable marketing and sales materials, alongside onboarding, training, and certification content. Shape the content roadmap: Help determine what content we need based on business priorities, product activity, campaigns, and growth opportunities. Use technology intelligently: Explore generative AI and emerging creative technologies to accelerate production, localisation and content development while maintaining quality and appropriate governance. Measure what works: Use analytics and feedback to understand how content is being used and continually improve its effectiveness. Raise the creative bar: Champion strong storytelling, design quality and consistency across sales and partner-facing content globally. We’re looking for someone who combines creative thinking with the ability to understand technical subjects and translate into engaging sales support materials. Strong experience in developing content creation for sales teams. Strong visual communication skills using tools such as Adobe Creative Suite, Canva or similar content creation platforms is highly desirable. Experience creating compelling presentations and visual storytelling in Microsoft PowerPoint®. The ability to take complex technical information and turn it into engaging commercial content. Experience working with engineers, product specialists, or other technical subject matter experts. Experience using generative AI and emerging creative tools to enhance content development and production. Strong project and stakeholder management skills, with the ability to work across teams, regions, and priorities. With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity. Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network. Join us for a great career with competitive compensation and benefits, while helping engineer a better future. We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity. At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website ( Careers - Smiths Group plc ) John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies. We have a global network of more than two hundred sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards. John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries. John Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees.