CONTENT & CRM ANALYST II | US GROWTH ACQUISITION & ACTIVATION (Miami,FL)

Job description

**Conheça o Inter** Pioneiros, mudamos o mercado ao lançar o primeiro banco digital do Brasil e seguimos criando tendências com tecnologia de ponta. Evoluímos para um Super App Financeiro Global, com soluções completas e inovação de primeira. Aqui, o trabalho tem propósito: construir oportunidades reais, transformar a vida das pessoas e o mercado financeiro. Esse é o nosso Jeito Inter de Fazer. Se você quer fazer parte dessa mudança e deixar um legado, seu lugar é aqui. Vem ser Sangue Laranja. **Get to Know Inter** As pioneers, we transformed the market by launching Brazil’s first digital bank and continue to shape the future with cutting-edge technology. We have evolved into a Global Financial Super App, delivering complete solutions and leading innovation. Here, work has purpose: creating real opportunities, transforming people’s lives, and reshaping the financial market. This is the Inter way of making things happen. If you want to be part of this transformation and leave your mark, your place is here. Become Sangue Laranja. We are looking for a **CRM & Content Analyst** to join the Global Growth team at Banco Inter, with the mission of supporting the company’s global expansion. The focus will be on designing, executing, and optimizing CRM and content strategies for **Marketplace and International Loans (Mortgage) products**, contributing to customer acquisition, engagement, and retention on a global scale. Your work will center on balancing customer experience, channel efficiency, and business outcomes, working closely with the Product and Data teams ## Responsibilities - Liase **communication, customer experience, and roadmap** with the Product team and stakeholders, ensuring a robust communication calendar and planning new tests and automations; - Collaborating with **Data Engineering and IT teams** to develop and implement efficient and scalable automations; - Creating, managing, and executing **multichannel campaigns and journeys** (email marketing, push notifications, WhatsApp, SMS, in-app messages, banners, landing pages), focusing on **segmentation and personalization**; - Analyzing customer profiles and behavior to support audience segmentation and deliver highly relevant offers and content, driving **performance**; - Ensuring all **text, approaches, and content** align with the brand's positioning and communication standards, including tone of voice and language consistency; - Structuring, executing, and evaluating **A/B tests**, monitoring metrics such as engagement and conversion, documenting learnings, and implementing continuous improvements; - Developing and presenting **analyses and executive reports**, transforming complex data into actionable insights through clear and impactful storytelling; - Ensuring all activities and data handling comply with **compliance standards** and applicable regulations. ## Requirements - Previous experience in **CRM**, **Copywriting**, or **Digital Marketing**; - Solid understanding of **A/B testing methodologies** and conversion funnel metrics; - Strong analytical skills and attention to detail; - Familiarity with **CRM tools** (e.g., Salesforce, RD Station, HubSpot) and **data/analytics platforms** (e.g., GA4, Tableau, Power BI); - Advanced English proficiency, with strong written and verbal communication skills. ## Preferred Qualifications - Intermediate proficiency in **Excel/Google Sheets**; - Basic knowledge of **SQL** for database queries and analyses; - Experience with **artificial intelligence applications** for marketing or practical everyday use. ## Benefits - Medical, Dental, and Vision Insurance (100% employer-paid coverage available). - Company-paid Life Insurance. - Company-paid Short-Term and Long-Term Disability coverage. - 22 days of paid vacation annually. - 56 hours of paid sick leave annually. - 8 hours of paid personal time annually. - 401(k) retirement plan with up to 5% employer match. - Annual Short-Term Incentive (STI) bonus based on individual and company performance. ## Recruitment Process - Resume review. - Initial screening call to discuss qualifications, experience, and role expectations. - Interview with the Talent Acquisition team. - Interviews with hiring leadership and key stakeholders. - Employment offer.