Content Editor, SEO & GEO

Job description

**WHO WE ARE** The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month. Interdependence is rebuilding it from the ground up. Interviewed, our proprietary platform, analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for, and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result. Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment. We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us. **THE ROLE** We are looking for a sharp, experienced Content Editor to help shape content used across SEO, Generative Engine Optimization, PR, content marketing, reputation management and brand campaigns. A large part of this role involves taking AI-generated content and making it genuinely publication-ready.That means much more than proofreading. You will be expected to recognize weak writing, repetitive ideas, questionable claims, poor sourcing and content that simply does not accomplish what it is supposed to do. Sometimes that will mean making a few edits. Other times it will mean restructuring a section or rewriting it completely. The ideal candidate is an excellent editor, a strong researcher and someone who knows when not to trust the first answer AI provides. **KEY RESPONSIBILITIES** - Edit, rewrite and improve AI-generated content for client websites and third-party publications - Turn rough or generic AI content into clear, natural and useful writing - Research unfamiliar topics and verify facts, statistics, claims and sources - Identify AI hallucinations, unsupported claims and questionable citations - Remove repetitive, generic or overly formulaic AI writing - Improve article structure, flow, readability and organization - Optimize content around keywords, topics and search intent - Structure information so it can be easily understood by users, search engines and AI platforms - Edit website content, blog articles, resource content, contributed articles and thought leadership pieces - Adapt writing for different brands, industries and audiences - Make sure content aligns with client messaging and positioning - Review titles, headings, meta descriptions, links and anchor text when needed - Identify language that could create factual, reputational or brand concerns - Work closely with SEO, GEO, PR and account teams - Manage multiple assignments and deadlines across different client accounts **QUALIFICATIONS** - 3+ years of professional writing, editing, journalism, content marketing or digital marketing experience - Excellent editing, rewriting, proofreading and grammar skills - Strong research and fact-checking ability - Experience working with AI-generated content - Ability to recognize when content needs more than surface-level editing - Working knowledge of SEO and search intent - Ability to quickly understand and edit content across different industries - Strong attention to detail - Excellent organizational and time-management skills - Experience using generative AI platforms such as ChatGPT, Claude or Gemini *A specific college degree is not required. Strong editing skills, sound judgment and relevant experience are much more important to us.* **NICE TO HAVES** - Agency experience - SEO content experience - GEO, AEO or AI search experience - PR or earned media experience - Experience with reputation or brand management - Experience editing content for third-party publications - WordPress or CMS experience - Familiarity with Google Search Console, Semrush, Ahrefs, Moz or similar platforms - Basic familiarity with schema markup - Familiarity with AP style **YOU SHOULD APPLY IF...** - You read AI-generated content and immediately notice what is wrong with it. - You can tell when a paragraph sounds polished but does not actually say anything useful. - You question statistics and claims before accepting them. - You know the difference between a credible source and a weak one. - You are comfortable deleting an entire section and starting over when that is the best editorial decision. - You can take a complicated topic, research it quickly and make the content understandable without pretending to be the subject matter expert. - You understand that good digital content needs to work for the reader first while also supporting search, AI visibility, brand positioning and broader marketing goals. **ABOUT GEO:** - Previous Generative Engine Optimization experience is a plus but it is not required. - GEO is an emerging area of digital marketing focused on improving how brands, companies and information are understood, surfaced and cited by AI-driven search and answer platforms. - We can teach our GEO methodology. - What is much harder to teach is strong editorial judgment, research ability and the instinct to recognize when content simply is not good enough. - That is what we are looking for. **HIRING PROCESS** - Candidates may be asked to provide relevant writing or editing samples. - Final candidates should also expect a practical editing exercise involving AI-generated content. We are interested in seeing not only how well you edit but what you identify as needing to be changed and why. **WHY YOU'LL LOVE WORKING AT INTERDEPENDENCE** 🏡 **100% Remote, Forever -** Work from anywhere in the world while you enjoy the flexibility of your fully remote workplace. Skip the annoying commute, create a workspace that works for you, and collaborate with teammates across the country, all without sacrificing connection or career growth. 🩺 **Comprehensive Health Benefits -** Choose from three Anthem Blue Cross PPO medical plans, plus dental and vision coverage to support your health and well-being. 💰 **Retirement Savings -** Save for the future with our 401(k) program, including a company match that is increasing further to **3% in 2027**. 🌴 **Work-Life Balance -** Enjoy paid vacation, sick time, 11 company holidays, a floating holiday, and Summer Fridays to recharge and spend more time doing what you love. 👶 **Paid Parental Leave -** We support growing families with paid parental leave, giving new parents dedicated time to recover, bond with their baby, and return to work with confidence. 📈 **Career Growth -** As one of the nation's fastest-growing strategic integrated marketing and communications firms, we're committed to helping ambitious people like you grow. Take on meaningful challenges, develop new skills, lead from every level, and build a career with meaningful real impact. 🌟 **Supportive, Collaborative Culture -** We set high standards, celebrate big wins, and work together to achieve exceptional results. You'll join a team that's collaborative, entrepreneurial, and committed to helping one another succeed.