Content Lead

Job description

[https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/5ac97b31-49cd-4012-8bb0-5caf15e33c69/B25.png] WE ARE LOOKING FOR A CONTENT LEAD TO JOIN OUR MARKETING TEAM; AS WE SCALE UP AND DRIVE DIGITAL AND FINANCIAL INCLUSION ACROSS OUR MARKETS. [https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/2c6957b4-39d2-40b3-8eb6-7e380a0c2f9c/B13.png] THE ROLE We're looking for a Content Lead to drive the brand positioning of M-KOPA Nigeria. This role is instrumental in increasing awareness, acquisition, engagement, and retention of customers, shaping the storytelling that shows up everywhere from blogs and newsletters to social posts and campaigns. [https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/5e9f3448-2fed-4b66-b1ee-9474279a7947/B13.png] ABOUT US M-KOPA is a pan-African fintech platform that gives underbanked customers access to life-enhancing products and services, including smartphones, solar power, loans, and health insurance. We recently reached 10 million customers across Kenya, Uganda, Nigeria, Ghana, and South Africa, and our asset-finance model has unlocked more than $2 billion in credit. 86% of our customers report an improved quality of life, and 55% are accessing formal financial services for the first time. None of that happens without visual storytelling that people actually stop scrolling for. [https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/bd6b1302-c24a-44bf-bbac-659215992cda/image.png] This is a hybrid role, you would be working from our office in Nigeria, partnering with a diverse group of employees from our different markets and locations across the UK, Europe and Africa. You will be reporting to the Marketing Operations Manager. WHAT MAKES THIS DIFFERENT This isn't a role where you write copy and hand it off. You'll develop and lead the storytelling direction for the M-KOPA brand, work closely with content creators, designers, and video and motion talent to bring stories to life, and have real ownership over how M-KOPA sounds everywhere it shows up. WHAT YOU'LL DO Storytelling & brand voice - Develop and lead the storytelling direction for the M-KOPA brand, spotting stories (inside the company, among users, in culture) and turning them into content people want to talk about. - Write and refine on-brand copy for social media, brand campaigns, website content, blogs, and landing pages, ensuring clarity, consistency, and conversion. - Make sure everything we publish sounds like M-KOPA and adds to our brand's voice and authority. Content production & collaboration - Draft captions and short-form content for different platforms, pair copy with visuals alongside the design team, and create talking head videos. - Work with a content creator to bring stories to life through design, video, and motion. - Research and draft blog articles aligned with our content strategy, optimised for readability, SEO, and distribution. Campaigns & strategy - Assist in developing content calendars and keep messaging aligned across blog, email, social, and ads. - Contribute creative ideas for campaigns and launches, and work with the marketing team on brainstorming, customer insights, and competitor research. - Stay ahead of local and global creative trends, tools, and platform updates, especially on TikTok, Instagram, and YouTube. WHAT YOU'LL NEED - Demonstrable experience (3+ years) in a creative leadership or senior creative role, ideally with an advertising or creative agency background, comfortable with fast turnarounds, diverse briefs, and high-pressure environments. - Clean, engaging copywriting with a strong sense of voice and tone, and the ability to think in headlines, hooks, and thumb-stopping formats across platforms. - Deep understanding of the Nigerian consumer landscape and social media, especially TikTok, Facebook, and WhatsApp, with strong presentation skills to articulate creative concepts to non-creative stakeholders. The honest part This role moves fast. You'll be juggling blogs, captions, campaign copy, and brainstorms in the same week, often against tight deadlines. But if you want your words to be the thing that makes millions of people trust a brand with their money, this is where that happens. If this sounds like the role you've been quietly hoping existed, let's talk. WHY M-KOPA? At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility. Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com http://m-kopa.com. [https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/369018b8-cf9c-49c7-95f1-1d414482ba57/B13.png] Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024, 2025 and 2026), named on CNBC's World’s Top Fintech Companies 2025 & 2026 and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 10 million customers, unlocking $2 billion in cumulative credit for the everyday earners across Africa, in addition to over 10,000 e-bikes financed in Kenya. [https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/481f6724-8375-4f39-b514-fbe00b8fc3b5/B13.png] Important Notice M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply. M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships. M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process. Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date. If your application is successful M-KOPA undertakes pre-employment background checks as part of its recruitment process, these include; criminal records, identification verification, academic qualifications, employment dates and employer references.