Content Lead – Copywriting & Messaging (m/f/d)

Job description

**A career driven by you.** Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving **B2B marketplace** where **content**, **copywriting**, and **clear messaging** directly impact brand perception, product adoption, and business growth. This is a role for experienced content professionals who want to combine **hands-on writing** with **content strategy ownership** in a dynamic, cross-functional environment. For a career where you can shape how a product and brand communicate across markets, join our international community. **Why this role is unique** - Key role in shaping **content strategy** and **brand communication** across Europe - Strong focus on **hands-on copywriting** across multiple channels - Direct impact on **brand consistency**, **user experience**, and conversion - Ownership of **tone-of-voice** and messaging across teams - Part of a **lean, high-performing team** **What you’ll do** - Write clear, engaging **copy** across campaigns, web, email, and product experiences - Develop **content** for sales enablement and marketing materials - Ensure alignment with **positioning**, value propositions, and GTM priorities - Adapt messaging across **audiences**, markets, and funnel stages - Own the **content calendar** and contribute to overall content planning - Define and maintain **tone-of-voice** and messaging guidelines - Review and improve content to ensure **quality and consistency** across channels **What you’ll bring** - 4+ years of experience in **copywriting** or **content roles**, ideally in B2B, SaaS, or tech - C2 - Level **Danish** and C1 -Level **English**skills - Experience across **short-form and long-form content** - Strong ability to structure **messaging** and write for specific outcomes - Experience working cross-functionally with **Marketing**, **Product**, and **Design** - Experience building and applying **content guidelines** - Strong attention to detail and editorial judgment - Confidence using **AI tools** while maintaining high content quality **Nice to have** - Experience in **marketplace** or **automotive environments** - Basic understanding of **SEO** and content performance - Familiarity with tools like **HubSpot**, **Miro**, or similar **A culture of growth** We offer an environment where you can take ownership, collaborate across teams, and shape how we communicate with our customers. **For a career where you can drive our business and shape your future, apply now.**