Content Manager

Job description

At Rixos Phu Quoc , every caption, campaign and conversation shapes how the world experiences our brand. We are looking for a strategic and creative Content Manager who can turn ideas into compelling stories and stories into measurable impact. If you understand that great content drives visibility, builds loyalty and converts curiosity into bookings, this role is for you. As Content Manager, you will develop and execute a content strategy aligned with both short-term campaigns and long-term brand positioning. You will work closely with Marketing and Design to ensure consistent storytelling across all platforms, from website and social media to PR campaigns and sponsorship initiatives. This role combines creativity with structure, strategy with execution, and storytelling with performance. Key Responsibilities Content Strategy & Planning Develop and implement a content strategy aligned with marketing objectives Plan website content, tone of voice, layout and storytelling approach in collaboration with Marketing and Design teams Generate creative campaign concepts including written messaging and visual direction Content Creation & Optimisation Create high-engagement content that reflects the brand’s luxury positioning Write and optimise SEO-driven copy using targeted keywords while maintaining engaging storytelling Rewrite and refine copy to ensure clarity, accessibility and impact Continuously generate fresh ideas to attract and retain audience attention Brand, Compliance & Best Practice Ensure all content complies with copyright, data protection and relevant regulations Stay up to date with industry trends and digital best practices Conduct competitor analysis to benchmark content performance and identify opportunities Media, Sponsorship & External Relations Draft professional correspondence related to sponsorship proposals, negotiations and appreciation letters Maintain strong relationships with local, national and international media (print and digital) Support maximising media coverage for events and promotional activities Guest Engagement & Communication Respond to guest inquiries regarding property facilities and services with clarity and professionalism Record and relay communications accurately and efficiently What We’re Looking For Proven experience in content management, digital marketing or communications Exceptional writing and editing skills in English (additional languages are an advantage) Strong understanding of SEO and search-driven content strategies Creative thinker with strong campaign ideation capability Confident communicator, comfortable networking with media and partners Highly organised, detail-oriented and deadline-driven Commercial awareness — understands how content supports revenue growth The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand. The ability to challenge the norm and work in an environment that is both creative and rewarding. Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity. A competitive package and plenty of development opportunities. Established in 2000 in Turkey, Rixos pioneers the ‘ALL Inclusive, ALL Exclusive’ concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.