Content Manager France

Job description

A rare opportunity to take real ownership in a fast-scaling European insurtech — and shape outcomes that matter. At Insify, we build insurance for entrepreneurs because we are entrepreneurs ourselves. We know what it’s like to build something from scratch, to take risks, and to carry responsibility that doesn’t switch off at 5 pm. Our mission is simple but ambitious: **to make business insurance 10x simpler, faster, and fairer for entrepreneurs and SMEs across Europe**. No paperwork. No fine print. No legacy complexity. Just modern software, smart automation, and a relentless focus on the customer. We are a **high-growth European scale-up**, backed by **€43M from world-class investors**, on a mission to become a global leader in digital insurance for entrepreneurs and SMEs. Starting in the Netherlands, we’ve expanded into France and Germany, and we’re only accelerating from here. At our core, we’re a **tech company**. We build our own insurtech platform and rely heavily on data, automation, and AI to redesign the end-to-end insurance experience: from underwriting to claims. Combined with a fully digital customer portal and strong UX, we’re turning insurance into something surprisingly simple, transparent, and fair. We’re led by seasoned entrepreneurs who’ve built and scaled companies before, and we bring that same ambition, urgency, and ownership mindset to everything we do. **Our culture** (read this carefully) We’re not just building a company, we’re building a category leader. That comes with ambition, responsibility, and pace. Our culture is defined by three things: **High ownership** People own problems end-to-end. If something is unclear or broken, we don’t wait — we step in and fix it. **High pace** Priorities shift, and decisions are made quickly. We value momentum and learning over perfection. **High standards** Outcomes matter more than optics. We care about results, quality, and follow-through. **At the same time, you won’t be doing this alone.** We believe great work happens through **close collaboration**. We work **in person**, challenge each other’s ideas, and expect contributions from everywhere, regardless of title or tenure. The best ideas often come from unexpected places, and we create space for them to surface. **This is a human-sized company.** You’ll know the people you work with, you’ll be able to walk over to anyone to ask a question or test an idea, and you’ll be part of the day-to-day energy of building together: from whiteboard discussions to shared lunches, dogs in the office, and moments to pause and reset. We hire smart, ambitious people who think like owners, value intellectual honesty, and are motivated by impact rather than comfort. If you enjoy challenge, responsibility, and building something meaningful with others, you’ll likely thrive here. If you’re looking for predictability, narrow scopes, or a guaranteed 9-to-5, this likely won’t be the right fit — and that’s okay. We’d rather be honest upfront. **Your mission** As our Content Marketing Manager France, you are the mastermind behind the consumer-facing content in the France. Ranging from an interesting blog article and beating competitors at SEO, to an informative e-book or a catchy social post, you are a seasoned content leader who can do it all! You can communicate a holistic story across a multitude of channels like no other. As our Content Marketing Manager France, you are responsible for the creation of content that will make our customers - freelancers and small entrepreneurs - enthusiastic. This varies from content about insurance, to how to set up your own business, calculate your hourly rate, and interviews with fellow entrepreneurs. It's up to you to make Insify the (insurance) brand for entrepreneurs! In particular, you will shape the content strategy and create content that puts Insify on the map, leaving incumbent insurance companies far behind the curve. ### In particular, you will: - Own Insify's content strategy and execution in France! - Become an expert on our insurance product and translate its benefits to our customers - Be hands-on and able to generate content yourself, as well as being able to brief, delegate, and correct content you’ll delegate - Conceptualise and drive our CRM communication strategy from lifecycle to retention flows - Drive coordination and creation of all content on the Insify platform in France and other channels (landing pages, blog articles, e-books, newsletters etc.) - Support UX copywriting and landing page creation - Optimise our SEO, SEA and social copy - Support the launch of new channels (e.g., direct mail, lead generation, native,...) ### This role is a strong fit if you: - You have 4+ years of experience in a similar role, preferably in fintech industries - You’re native French speaking - You know better than anyone how to create good content for (potential) customers - You have the ability to think creatively in new and unconventional ways - You have strong communication and storytelling skills (a passion to tell stories that change the way people think about insurance) - You know how to manage external parties, but you are great at creating content yourself too - You display ruthless prioritization with focus on impact: you do not get distracted by incoming opportunities and are able to focus on those that drive the most value - You are highly organized to make progress on all fronts