Content Marketing Associate

Job description

Are you a curious, research-driven writer with a strong interest in technology and software development? Do you believe great content is about more than writing well and involves understanding users, identifying emerging trends, and delivering valuable information at the right time? Are you excited about using AI and generative content tools to research, create, edit, optimize, and scale high-quality technical content? If you answered “Yes,” then read on! As a Content Marketing Associate at Educative, you will help develop and manage content across Educative’s websites, microsites, community platforms, and external publishing channels. You will combine strong writing and editorial skills with AI-assisted content production, competitive intelligence, SEO, and audience research to build a proactive content engine that keeps Educative ahead of the market. ### In this role, you will be responsible for the following areas: In the role of Content Marketing Associate, you will: - Research, edit, optimize, and publish technical blogs, newsletters, landing pages, guides, and other short- and long-form content. - Use of GPT, Claude and other generative AI tools for content ideation, research, drafting, editing, optimization, repurposing, and scaling content production. - Help develop and improve Educative’s content generation pipeline and workflows. - Review and substantially improve content through research, fact-checking, editing, restructuring, and human judgment. - Produce original content when strategic thinking, technical understanding, storytelling, or nuanced communication requires human-written content. - Conduct ongoing competitor research across websites, microsites, Medium, DEV Community, Substack, newsletters, and other relevant platforms. - Analyze competitor topics, formats, publishing strategies, messaging, SEO content approaches, and distribution channels to identify content gaps and opportunities. - Take a proactive approach to market research by identifying emerging technology trends, developer interests, search behavior, and topics competitors may be investing in next. - Translate market and competitive insights into actionable content ideas, editorial priorities, and new content initiatives. - Develop user-focused landing page copy that clearly communicates value, addresses user needs, drives engagement, and supports conversion. - Manage both on-page and off-page content initiatives across Educative’s websites, microsites, external platforms, and community channels. - Manage content across multiple publishing accounts while maintaining consistent brand positioning and messaging. - Adapt writing to different audience personas, platforms, content formats, and user intents while maintaining a consistent brand voice and tone. - Apply SEO best practices, including keyword research, search intent analysis, content optimization, and internal linking, to improve organic visibility and user value. - Monitor content performance and use data, audience insights, and market research to continuously improve content initiatives. - Contribute to editorial calendars and manage content initiatives from ideation through execution and optimization. - Collaborate with SEO, marketing, product, and subject-matter experts to create content aligned with both user needs and business objectives. - Promote diversity, inclusivity, accessibility, and equity in the software engineering community through thoughtful and empathetic content. ### About you: - 1-3 years of professional writing experience - A writing-intensive academic background (e.g., B.A. in English or Journalism) - Exceptional research, editing, and long-form writing skills, with strong writing samples. - Exceptional long-form writing and research skills (and samples to prove it) - Ability to communicate complex, technical ideas in accessible, digestible ways - Ability to create content strategically and intentionally for specific audiences - Working understanding of SEO best practices (experience using SEO tools is a plus) - Meticulous eye for detail, comfortable editing the writing of others (and your own) - Curious, growth-minded, eager to learn - Self-starter, takes ownership of projects - Passion for education, learning, teaching, mentoring - Interested in the latest trends and developments in technology and software development - *Computer programming experience (or familiarity with coding concepts) is a huge bonus*