Content Marketing Manager

Job description

ABOUT AIR APPS At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide. Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe. Join us on this journey to redefine resource management—and change lives along the way. THE ROLE As a Content Marketing Manager at Air Apps, you will be responsible for developing and executing a content strategy that positions us as a thought leader in the industry. You will create engaging, high-quality content such as blog posts, whitepapers, case studies, and email campaigns to educate and attract users. This role requires a mix of storytelling, SEO expertise, and data-driven decision-making to grow our audience and increase brand visibility. - This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts. RESPONSIBILITIES - Develop and execute a content strategy that aligns with business goals and target audiences. - Write, edit, and manage high-quality blog posts, whitepapers, case studies, eBooks, and email campaigns. - Conduct keyword research and SEO optimization to improve content visibility and search rankings. - Collaborate with designers, developers, and product teams to create compelling content assets. - Manage the content calendar to ensure consistent publication and engagement. - Analyze content performance metrics and optimize for engagement, lead generation, and conversions. - Develop brand messaging and storytelling that resonates with our audience. - Research industry trends, competitor content, and best practices to refine strategy. - Work with guest bloggers, influencers, and external writers to expand content reach. REQUIREMENTS - Around 4+ years of experience in content marketing, copywriting, or editorial roles. - Exceptional writing and editing skills with a strong command of storytelling and brand voice. - Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and content optimization techniques. - Strong understanding of digital marketing, inbound marketing, and content distribution. - Ability to analyze content metrics and adapt strategies based on data insights. - Experience managing content calendars, editorial workflows, and content management systems (CMS) like WordPress. - Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) is a plus. - Ability to work independently in a fast-paced, remote-first environment. - A portfolio of published work showcasing blog posts, whitepapers, or case studies. WHAT BENEFITS ARE WE OFFERING? - Apple hardware ecosystem for work. - Annual Bonus - Top-tier Health and Life Insurance for peace of mind. - Transportation Budget to support your commute needs. - Coverflex benefits package for meal allowances, well-being, and more. - Childcare support. - Air Conference - an opportunity to meet the team, collaborate, and grow together. - Pension Fund to support your long-term financial planning. - Urban Sports Club membership to keep you active. - Meals 100% free at the hub. DIVERSITY & INCLUSION At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger. APPLICATION DISCLAIMER At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.