Content Marketing Manager

Job description

About Insify At Insify, we’re reinventing business insurance for the people who actually need it: entrepreneurs. Fast, simple, and fair. We’re a fast-growing European Series B insurtech making it easier than ever for freelancers and SMEs to get covered. No paperwork. No endless calls. Just smart, digital insurance that fits the way entrepreneurs work. Our team knows how to build and scale successful companies, from HelloFresh and Bloomon to SumUp, and we’ve raised over €25M from top investors like Accel, Frontline Ventures, Visionaries Club, and Nico Rosberg. We started in the Netherlands, expanded to France and Germany, and we’re just getting started. The next chapter of insurance is being written right here, and we’re looking for people who want to build it with us. How we work At Insify, we’re building more than just an insurance company—we’re creating a culture that’s bold, caring, and built to make a real difference. Everything we do is driven by our core values: **grit**, **impact**, **care**, and **entrepreneurship**. We show up with passion and perseverance. We solve real problems and put people first—especially our customers. And we’re always looking for smarter, faster, more human ways to do things. That’s also why we’ve chosen a pro-office approach. We believe that working together, face to face, sparks creativity, builds stronger teams, and helps us learn faster—especially for new joiners. From spontaneous brainstorms to shared lunches, being in the same space makes the magic happen. Joining Insify means being part of a team that truly backs each other and the entrepreneurs we serve. If you’re ready to grow, innovate, and help reshape the insurance industry from the inside out—we’d love to meet you. Growth Team We’re the team that makes sure the world knows who we are and why that matters. From performance marketing to brand storytelling, CRM to standout design, we take care of every part of the customer journey. We work across channels like Meta, TikTok, Google, TV, and more to reach people in the right way, at the right time. Our crew includes visual designers, regional marketing managers, a VP of Growth, copywriters, and media specialists; all working together to build a brand that connects. **Your mission** We are looking for an outstanding **Content Marketing Manager Netherlands** who will be supporting our expansion in the Netherlands. You will be a strategic partner in creating the content and supporting our communication strategy, from writing SEO content and blog articles to creating copy for our paid ads. **What you'll be doing** As our Content Marketing Manager for the Netherlands, you are the mastermind behind the consumer-facing content in the Netherlands. Ranging from an interesting blog article and beating competitors at SEO, to an informative e-book or a catchy social post, you are a seasoned content leader who can do it all! You can communicate a holistic story across a multitude of channels like no other. As our Content Marketing Manager Netherlands, you are responsible for the creation of content that will make our customers - freelancers and small entrepreneurs - enthusiastic. This varies from content about insurance to how to set up your own business, calculate your hourly rate, and interviews with fellow entrepreneurs. It's up to you to make Insify the (insurance) brand for entrepreneurs! In particular, you will shape the content strategy and create content that puts Insify on the map, leaving incumbent insurance companies far behind the curve. Below we share a list of qualities that we’re looking for in a person. But we also know that some people do not apply when they can’t reply YES to everything on the list. That’s why we’d like you to consider this list as a guideline and not as a requirement. If you don’t tick all the boxes yet, you’ll tick them along your journey at Insify! ### A day in the life of Insify's Content Marketing Manager: - Own Insify's content strategy and execution in the Netherlands! - Become an expert on our insurance product and translate its benefits to our customers - Be hands-on and able to generate content yourself, as well as being able to brief, delegate, and correct content you’ll delegate - Conceptualise and drive our CRM communication strategy from lifecycle to retention flows - Drive coordination and creation of all content on the Insify platform in the Netherlands and other channels (landing pages, blog articles, e-books, newsletters, etc.) - Support UX copywriting and landing page creation - Optimise our SEO, SEA and social copy - Support the launch of new channels (e.g., direct mail, lead generation, native,...) ### What you bring - You have 4+ years of experience in a similar role, preferably in the fintech industry - You’re native Dutch-speaking - You know better than anyone how to create good content for (potential) customers - You have the ability to think creatively in new and unconventional ways - You have strong communication and storytelling skills (a passion to tell stories that change the way people think about insurance) - You know how to manage external parties, but you are great at creating content yourself, too - You display ruthless prioritisation with focus on impact: you do not get distracted by incoming opportunities and are able to focus on those that drive the most value - You are highly organised to make progress on all fronts