Content Marketing Manager

**DealMaker** is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market. ## **Who You Are** You think in systems and stories at the same time, building editorial engines that actually move pipeline while obsessing over whether the headline is right. You have spent years in B2B SaaS or financial services content, and you know the difference between content that checks a box and content that changes how a buyer thinks. You operate with speed and judgment, using AI tools to multiply your output without ever letting quality slip. Owning the strategy and doing the work in the same week is not a problem for you; it is how you prefer to operate. ## **What You Will Do** - **Define and own** the content strategy that serves awareness, pipeline, and revenue goals, ensuring every asset ladders up to DealMaker's core brand perceptions. - **Build and manage** the content roadmap and editorial calendar across formats and audiences, from thought leadership and tools to short-form video, templates, and interactive demos. - **Lead content creation** and editing at a high quality bar, setting the standard for voice, structure, and storytelling across every channel and content type. - **Use AI tools** to accelerate research, drafting, and repurposing workflows, while keeping editorial judgment and quality ownership over everything published. - **Own distribution strategy** from roadmap inception, improving existing content for SEO, AEO, and conversions while repurposing assets across channels. - **Partner with growth,** product marketing, and PR to align content with pipeline campaigns, signal-based outreach, ecosystem programs, and DealMaker's broader brand narrative. - **Move fast, make** bold content bets, and prioritize outcomes over process, building a content engine that measurably drives brand, traffic, and revenue at DealMaker's pace. ## **What Skills You Need** - You bring proven experience developing and executing content strategy in a B2B SaaS or finance-related environment, with a portfolio that shows you can write, edit, and hold a high editorial bar across formats. - You know how to manage an editorial calendar and a multi-format content roadmap without losing sight of the business goals each piece serves. - You are comfortable with SEO and GEO tools and understand how to optimize for both search visibility and conversion. - You use AI content tools like Claude, Notion AI, or similar not as a shortcut but as a force multiplier, proactively identifying where they can improve your workflows and sharpen your output without sacrificing quality. **Bonus points** if you have content experience in capital markets, fintech, or financial services, have produced video, templates, or interactive assets hands-on, or have worked alongside PR and communications teams on integrated brand storytelling. ## **Why DealMaker** This is a role where you own the content function at a company that is redefining how capital is raised online, with the scope to build something that did not exist before you arrived. If you want to set the standard rather than follow one, this is the opportunity. Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising a tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us: - Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor - A diverse & distributed team of doers, innovators, and experts - Shared employee benefit plan (medical, vision, & dental) - We love AI and have tools to support you build innovative solutions - Annual learning support And more! *We use automated and artificial intelligence-based tools (“Automated Employment Decision Tools”) to assist in screening, assessing, or evaluating candidates. These tools may assess job-related qualifications such as skills, experience, and work history. AI-assisted tools support our recruitment team and do not replace human judgment; all final hiring decisions are made by human reviewers.* ***Applicants may request information about the use of these tools or request an alternative selection process by contacting us at . For more information about how personal information is collected and used, please see our Privacy Notice.*** **Equal Employment Opportunity** DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.