Content Marketing Manager (B2B)

Job description

**Who are we?** At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference. ## **About the Role** Leadership Connect is seeking a results-driven Content Marketing Manager to own content strategy, planning, and execution — building the B2B content marketing calendar and personally producing the content on it. Reporting to the VP of Marketing, you decide what we publish, when, and why — translating brand voice and marketing goals into a coherent plan, then planning, producing, and publishing against it. This is a hands-on individual contributor role with no direct reports: you are the primary creator, drawing on shared and contract resources (design, demand generation, agencies, freelancers) for added capacity and accountable for the output either way. ### Core Functions of the Role: - Define the content strategy: choose the themes, formats, and cadence to achieve business goals. - Own the B2B content marketing calendar end-to-end, including prioritization, production, and publishing schedule. - Create data-driven content — expert articles, white papers, case studies, webinars, newsletters, government and policy updates, landing pages, emails, and product content. - Monitor content performance metrics and adjust strategy and priorities based on results. - Represent and refine the Leadership Connect brand voice across social platforms, co-marketing, and media relationships. - Personally execute content production, and coordinate shared or contract support (graphics, campaigns, freelance writers) where added capacity is needed to hit deadlines. - Apply SEO and agentic search best practices and tooling (e.g., Search Console, Ahrefs, Semrush). ### About You: - Background in govtech, policy, government affairs, or public sector communications is a strong plus — this role produces government and policy-focused content. - Proven success defining and owning a B2B content marketing strategy and calendar — and personally writing and producing the content against it as an individual contributor. - Comfortable managing competing deadlines and shifting priorities. - Skillful with marketing tools including HubSpot, Agentforce Marketing, and WordPress. - Track record of using performance data to refine content strategy. - Eager to incorporate AI tools into content workflows to support drafting, research, and editing efficiency.