Content Marketing Manager, Professional Learning & Growth

Job description

At Colibri Group, culture is at the heart of everything we do. Our values Love, Joy, Boldness, Teamwork, and Curiosity, guide how we work together, support our customers, and make a difference in the communities we serve. Colibri Group is a leader in online professional education, serving more than one million learners each year across a family of trusted education brands. Moreland University, part of our Teacher Education Ecosystem, supports educators around the world through innovative pathways into the teaching profession and continued professional growth. **Come Build What’s Next** We’re looking for a Content Marketing Manager – Professional Learning to help build and scale Moreland University’s professional learning offering for educators. This is an individual contributor role with meaningful ownership over a new area of growth for Moreland. We’ve spent the last several years testing professional learning experiences with educators and have seen strong interest and demand. Now, we’re ready to turn that momentum into a scalable portfolio of on-demand courses, learning journeys, live experiences, and ultimately new subscription-based offerings. You’ll own the professional learning go-to-market calendar and help move new offerings from idea through launch — partnering closely with faculty and subject matter experts who develop the curriculum while you provide project leadership, audience insight, editorial guidance, and marketing expertise. We’re looking for a content marketer first: someone who can write, position, launch, and promote educational offerings while keeping multiple projects, stakeholders, and deadlines moving forward. Experience working with educators, teachers, EdTech, professional learning, or another teacher-facing audience will be especially valuable. You should be equally comfortable writing a landing page, building a launch calendar, guiding a subject matter expert through a project, reviewing learning materials for quality and audience fit, and looking at engagement data to determine what we should build next. **What You’ll Do** - Own the professional learning portfolio and launch calendar, helping prioritize, plan, and bring new on-demand courses, learning journeys, certificates, microcredentials, webinars, and other educator experiences to market - Lead projects from concept through launch, coordinating faculty, subject matter experts, creative partners, and cross-functional teams while keeping timelines, deliverables, and launch readiness on track - Create compelling short and long form marketing content including landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials - Build and execute go-to-market strategies that drive awareness, registrations, subscriptions, repeat engagement, and long-term growth across Moreland’s professional learning portfolio - Use learner feedback, participation data, market insights, and performance metrics to improve existing offerings, identify new opportunities, and help scale professional learning into a meaningful new growth channel for Moreland **What You’ll Bring** - 4+ years of experience in content marketing or a closely related role, ideally within education, EdTech, professional learning, online learning, or another educator-facing environment - Direct experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market not simply supporting content after launch - Strong writing and editorial skills across short- and long-form content, with the ability to translate educational concepts into clear, engaging messaging for teachers and other educator audiences - Demonstrated ability to manage complex, cross-functional projects from idea through execution, including coordinating subject matter experts or other partners who own specialized content - A combination of creative thinking, organization, audience empathy, and commercial awareness, with the ability to use performance insights to improve engagement and inform what gets built next A bachelor’s degree is required. A degree in marketing, communications, education, instructional design, English, journalism, or a related field is preferred. Experience as an educator, former teacher, or in another teacher-facing role is a meaningful plus. Experience with subscription-based products, learning platforms, digital content libraries, or professional learning portfolios is also valuable. **Tools, Platforms, and Methodologies You May Use** Experience with every tool or platform below is not required. We care most about your ability to create excellent content, manage work effectively, collaborate with experts, and use technology thoughtfully to improve how you work. - Content management and email marketing platforms - Project management and collaboration tools - Learning management or digital learning platforms - Analytics and performance-reporting tools - AI-assisted content and productivity tools, including Claude or similar platforms We believe AI can be a powerful partner in the creative and operational process. You’ll be encouraged to use it thoughtfully to improve efficiency, support content development, and strengthen the learner experience while maintaining high standards for originality, quality, and brand integrity. **Why You’ll Love Working Here** - Build something new: You’ll help take a successful professional learning concept and turn it into a scalable offering for educators - Own meaningful work: This is not a small piece of someone else’s strategy, you’ll have significant ownership over the professional learning portfolio and how it goes to market - Work with people who know education: You’ll partner with an experienced faculty community and a strong, established content marketing team - Combine creativity with strategy: You’ll get to write and create while also shaping launches, managing projects, and influencing what we build next - See the impact: Your work will directly influence how educators discover, engage with, and continue learning through Moreland University - Join a mission driven organization where your creativity, judgment, and understanding of educators can have a visible impact **We Encourage You to Apply** You may not check every preferred box, and that’s okay! We’d especially love to hear from candidates coming from content marketing, education marketing, EdTech, professional learning, continuing education, teacher-facing organizations, or digital learning businesses. Former educators who have since built strong professional experience in marketing and content are also encouraged to apply. However, this role does require strong hands-on content marketing experience, demonstrated project ownership, and the ability to develop marketing content that brings an offering to market. If your recent experience has primarily focused on social media content creation, influencer content, organic social, or curriculum/instructional design without meaningful marketing ownership, this role may not be the right match. If you love writing, understand educators, enjoy bringing ideas to life, and get excited by the opportunity to build a new professional learning offering from the ground up, we’d love to hear from you. **What You Can Expect From Our Hiring Process** We want our interview process to give you a clear picture of the role, the team, and what it’s like to work at Colibri while giving us the opportunity to understand your experience, how you approach your work, and what you’re looking for next. And yes, a real person reviews your application!! We do not use AI to screen, evaluate, or make decisions on applications. Every application is reviewed by a member of our Talent Acquisition team because we believe and feel your experience deserves a thoughtful, human consideration. **Application deadline: 10/8/26** **1. Recruiter Conversation** An introductory conversation with a member of our Talent Acquisition team to learn more about your experience, career goals, and interest in Colibri. We’ll also share more about the role, team, compensation, and what to expect throughout the process. **2. Hiring Manager Conversation** A structured conversation with the Sr. Director of Marketing focused on examples from your experience, your approach to content and project ownership, and the priorities and challenges this person will own. **3. Team & Cross-Functional Conversations** You’ll meet with key marketing and cross-functional partners to explore the skills and experiences most relevant to the position while learning more about how the Teacher Education Ecosystem works together. Our goal is to keep the process streamlined, thoughtful, respectful, and transparent. Our Talent Acquisition team will keep you informed about next steps and timing throughout the process. **Our Commitment to Inclusion** Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome, respected, and empowered to do their best work. We encourage qualified candidates from all backgrounds, experiences, and career paths to apply.