Content Marketing Specialist

LB Capital is seeking a creative and results-driven Content Marketing Strategist to lead content initiatives for all Build It to Sell It! brands. This role is perfect for a strategic thinker who loves storytelling, brand building, and creating content that drives engagement and growth. You’ll shape our brand voice, lead email marketing and social media strategy, and collaborate across teams to deliver content that converts. Key ResponsibilitiesStrategy & Planning Develop and execute a content marketing strategy aligned with company [](http://goals.Build) and manage editorial calendars for social media, blogs, and email [marketing.Use](http://marketing.Use) audience insights and analytics to refine messaging and boost [engagement.Partner](http://engagement.Partner) with leadership and design teams to align content with sales and marketing objectives. Content Creation Write and edit compelling content for email, social media, blogs, and landing [pages.Ensure](http://pages.Ensure) tone, style, and messaging stay consistent across [platforms.Collaborate](http://platforms.Collaborate) on videos, graphics, and testimonials with internal and external [creators.Optimize](http://creators.Optimize) content to increase conversions and visibility. Email Marketing Plan and execute targeted email campaigns that nurture leads and engage [clients.Segment](http://clients.Segment) audiences and personalize messaging to drive [results.Track](http://results.Track) performance metrics (open rates, CTR, conversions) and run A/B [tests.Align](http://tests.Align) campaigns with sales and project management priorities. Social Media Management Manage and grow brand presence on Facebook, Instagram, LinkedIn, and [](http://YouTube.Build) campaigns that tell our story and support recruitment or [sales.Monitor](http://sales.Monitor) performance and engagement to continuously improve strategies. Qualifications 3–5 years of experience in content, digital marketing, or social media [strategy.Strong](http://strategy.Strong) writing and storytelling skills with adaptable [tone.Experience](http://tone.Experience) with email marketing platforms (e.g., HubSpot, Mailchimp).Familiarity with **ServiceTitan Marketing Pro** (preferred).Strong understanding of analytics and performance [metrics.Ability](http://metrics.Ability) to manage multiple projects in a fast-paced [environment.Creative](http://environment.Creative) mindset with a passion for brand building and engagement. Preferred Skills Experience in home improvement, construction, or real estate [industries.Knowledge](http://industries.Knowledge) of SEO and keyword [optimization.Basic](http://optimization.Basic) design or video editing skills (Canva, Adobe Creative Suite, etc.). Compensation & Benefits Competitive salary based on [experience.Performance-based](http://experience.Performance-based) [](http://bonuses.Career) growth opportunities within a fast-growing [organization.Collaborative](http://organization.Collaborative), mission-driven culture focused on helping people build successful businesses. Job Type: Full-time Benefits: 401(k)Dental insuranceHealth insurancePaid time offVision insurance Work Location: In person