Content Marketing Specialist

Job description

We are seeking an experienced and outcome driven Marketing Content Specialist to join our growing Marketing team. Working closely with stakeholders across the business you will have full ownership for creating and executing a content strategy that focuses on delivering compelling, punchy, brand-building and conversion-driving content. To be successful in this role, you will have experience of writing content for the SaaS industry (preferably aimed at the hospitality sector). You will have a passion for turning complex / technical language into simple and engaging content. Further, you will have a proven track record of successfully developing and managing a company’s content strategy and the ability to drive our multi-channel approach forward and get the attention of prospective and current clients in an increasingly competitive market. You will also bring to the role experience of SEM/SEO, strong analytical skills, and the ability to manage multiple projects/tasks and work effectively within an agile delivery model. Creativity in content ideation is key to this role. Types of content you’ll plan, create, publish, and maintain: • Datasheets, brochures, factsheets • Videos • Web pages / landing pages • Sales enabling content • Social sliders / posts • Infographics • Case studies • Value calculators • Email / phone call / LinkedIn scripts for Sales/marketing • Ad content • Press releases • Other innovative content Education: Bachelor’s Degree ideally in a Marketing, or Marketing-related degree Experience: Solid experience of at least 3 years in Marketing content ideation and creation National & international travel may be required. This role offers 34 days’ holiday including bank holidays. On successful completion of probation, you will also have the opportunity to choose additional benefits, including private healthcare and workplace pension. We are seeking motivated and high energetic people. You will have a key role in the company and the opportunity to play a key part in the organisation. What’s more, you enjoy working in a dynamic international environment where customer service & satisfaction are the drivers. Finally, you are results-oriented, you have good communication skills, you work well and remain focused when under pressure and enjoy being a valuable team-player within geographically dispersed teams while able to work autonomously when needed. If you are up for the challenge and interested in joining our team, we welcome your application via our job portal: We thank everyone for their interest in this opportunity, however due to the volume of response we receive if you have not heard from us within 10 working days regretfully your application has been unsuccessful. Hoist Group has been providing holistic technology solutions to hoteliers around Europe, Middle East and Africa for over 20 years. We are a market leader in innovative Property Management, Internet Access, TV Systems, Locks and Interior Equipment, and support. We have also recently launched Consulting Services, and a comprehensive Dashboard platform aimed at helping hoteliers modernise and make their businesses efficient and guest oriented. Headquartered in Stockholm with 20 offices across EMEA, Hoist Group has more than 400 dedicated staff serving over 8,000 unique hotels. This role is based at our London office, with some travels when required.