About Harbinger
Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation.
The role
Harbinger is telling the story of American-made commercial EVs to fleet operators, dealers, and government buyers — and we need someone to make Harbinger easier to understand, trust, and discover, whether a buyer starts with Google, an AI assistant, an industry publication, or a peer recommendation. As Content & Organic Growth Manager, you'll own the editorial strategy and also do the work.
Reporting to the Senior Marketing Manager, you'll define the content strategy and roadmap, interview subject-matter experts, write and edit high-quality copy, own traditional SEO, pioneer our approach to answer-engine and generative-engine optimization (AEO/GEO), and measure the contribution to qualified demand and pipeline. You'll use AI to move fast without ever compromising our quality bar. This is a hands-on builder role for someone who is equal parts writer, strategist, and SEO/GEO operator.
What you'll own
- Content strategy & roadmap: Build an editorial roadmap based on customer questions, product priorities, search demand, category narratives, sales insight, and business goals.
- Writing & editing: Create clear, differentiated content across web pages, articles, case studies, guides, email, executive thought leadership, sales materials, social copy, ads, and video scripts.
- Subject-matter development: Interview customers, executives, engineers, product, and sales; turn technical knowledge into credible, useful stories.
- SEO strategy & execution: Own keyword and topic research, search intent, content briefs, on-page optimization, internal linking, content refreshes, and metadata for medium-duty EV, fleet electrification, TCO, and incentive terms.
- Technical SEO partnership: Work with Web, Engineering, and agencies on crawlability, indexation, page performance, schema and structured data, redirects, canonicalization, and sitemaps.
- AEO / GEO: Develop a practical approach to visibility in AI-powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews) — citation-worthy content, entity clarity, structured facts, expert sourcing, third-party authority, and ongoing query monitoring.
- Content operations & governance: Own the calendar, briefs, workflow, approvals, CMS publishing, quality standards, content inventory, and selective use of contractors or agencies.
- Creative & community: Partner with our in-house photographer, videographer, and motion-graphics team to turn stories into visual content, and own day-to-day social and community management.
- AI-assisted workflows: Use AI for research, drafting, and repurposing at scale while maintaining original thinking, factual accuracy, brand voice, and human editorial judgment.
- Distribution & repurposing: Partner with Growth, Product Marketing, Comms, Lifecycle, Sales, and Partnerships to extend each asset across channels and audiences.
- Story & messaging: Ladder all content to Harbinger's positioning — 'Familiar Form. Revolutionary Foundation.' — and reinforce our perceptions in the market.
- Measurement: Report on qualified organic traffic, non-brand visibility, AI citations/share of voice, conversions, and content-assisted pipeline; use findings to improve the roadmap.
What success looks like in the first 12 months
- A documented content and organic-growth strategy tied to priority audiences, product themes, and measurable business outcomes.
- A consistent publishing cadence with stronger quality, clearer differentiation, and faster reuse across channels.
- Improved non-brand visibility and qualified organic traffic for priority topics, plus an initial AI-search (GEO) baseline and improvement plan.
- A repeatable subject-matter-expert workflow that produces credible customer, technical, and category content.
- Clear reporting connecting content and organic discovery to conversions, influenced pipeline, and sales usage.
Required qualifications
- 4–7 years in content marketing, editorial, copywriting, SEO, or organic growth in B2B technology or another complex-product category
- An excellent writing and editing portfolio showing clarity, range, and the ability to explain technical subjects
- Hands-on experience with keyword/topic research, content briefs, on-page SEO, internal linking, and performance reporting
- Working understanding of technical SEO and the ability to partner effectively with web developers or specialists
- Practical familiarity with AEO/GEO and AI-search measurement — curiosity and discipline matter more than a mature playbook
- Fluency with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, a CMS, and emerging AI-visibility platforms
- Fluency using modern AI tools for research, drafting, and repurposing
- Based in or able to relocate to the Garden Grove, CA area for on-site work
Preferred qualifications
- Experience in automotive, EV, fleet, transportation, industrial technology, or manufacturing
- Experience with customer research, case studies, original data, or executive thought leadership
- Social and community management experience, and the ability to direct photo, video, and motion-graphics creatives
- Basic knowledge of HTML, structured data, and a modern CMS (Webflow or similar)
- Experience managing freelance writers, agencies, designers, or video partners
Key Benefits & Perks:
- Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
- Early-stage Stock Options
- Robust Retirement Savings (401k, HSA, FSA)
- Generous Paid Time Off (PTO) & Parental Leave
- Annual Vacation Bonus
- Wellness & Fertility Benefits
- Cell Phone Stipend
- Complimentary Meals & Stocked Kitchens
California Pay Range
$100,000—$140,000 USD
Equal Opportunity
Harbinger is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.
Harbinger is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at info@harbingermotors.com.
Candidate Data Privacy
Harbinger may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Harbinger may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.
Harbinger may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our HR, legal, and finance teams, and the team(s) with the position(s) for which you are applying; (ii) Harbinger affiliates; and (iii) Harbinger’s service providers, including providers of background checks, staffing services, and cloud services.
Harbinger may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.
Please note that we are currently not accepting applications from third party application services. Any unsolicited resumes or candidate profiles submitted in response to our job posting shall be considered the property of Harbinger and are not subject to payment of referral or placement fees if any such candidate is later hired by Harbinger unless you have a signed written agreement in place with us which covers the applicable job posting.
