Content & Product Marketing Lead

Job description

Own the words that move the market — hooks, case studies, scripts, and positioning for a product growing 145% YoY. *On-site | Vancouver Office – 675 W Hastings St.* **The Problem We're Solving** Dental labs and clinics across 28 countries run on fragmented workflows — disconnected communication, manual case management, and software that hasn't been rethought in a generation. EviSmart is replacing that with an intelligent, unified platform: AI-powered crown design, structured case communication, and a dashboard that brings it all together. The product is live, the customers are real, and growth is compounding. What doesn't exist yet is the narrative layer — the hooks that stop the scroll, the case studies that close deals, and the positioning that makes the entire category reconsider what "good" looks like. **Why EviSmart** - 300 people. Two hubs: Vancouver HQ and Manila operations. - 145% year-over-year SaaS growth — the market is responding. - 28 countries. One platform. The dental industry's Autopilot. - An in-house AI model research and development team building proprietary intelligence. **Why This Role, Right Now** EviSmart's product suite is expanding across multiple surfaces simultaneously — an AI-powered design module, a structured communication platform, and a unified operations dashboard launching this year as Command Center. The product is working. What's missing is the story: customer proof that salespeople can actually use, founder-led content that compounds in the market, and positioning that separates EviSmart from a crowded category. The person who joins now builds the craft layer the entire go-to-market motion runs on. **A Note from the Team** *"We're looking for someone whose writing interrupts the pattern — open loops, curiosity, proof over polish. The product is good enough that we don't need to oversell it. We need someone who can tell the truth about what it does, fast enough that the market hears it before our competitors figure out what hit them."* **— Paolo Kalaw, CEO, EviSmart** **What You’ll Own** - **Script founder video content** in Hook → Story → Offer structure — YouTube, shorts, and demos. - **Interview customers and produce case studies** — one 30-minute call becomes a case study, a video script, and three LinkedIn posts. - **Build and maintain the hook library** — tested hooks with performance data telling us what works. - **Own positioning architecture** — the blocks every piece of content pulls from, across customer archetypes and products. - **Create sales enablement** — battle cards, one-pagers, objection handling that the sales team actually picks up and uses. - **Write long-form content** — conversion-oriented, not thought leadership for its own sake. - **Brief design and video** on case study PDFs, carousels, and visual assets that extend your work across surfaces. - **Feed social distribution** — pillar content that fuels the team distributing it on LinkedIn, YouTube, and beyond. **What You'll Get** - **A seat at the table where the narrative gets made.** You work closely with the founder and the marketing lead on the story EviSmart tells the market — not briefed from a layer above, not waiting for sign-off. - **A published body of work at real scale.** 2,000+ lab customers across 28 countries — your case studies ship into actual deals. - **The tools to move fast.** Claude, Cursor, and LLM-powered workflows built in-house — production tooling, not a pilot. You bring the taste; the tools handle the grunt work. - **Craft ownership, not committee.** You set the editorial voice, the hook style, the positioning language. Engineering and sales have been waiting for this layer — they'll move the moment you arrive. - **Competitive compensation:** $80,000–$130,000 CAD (depending on experience) + performance bonus. **How We Work** We ship before we’re 100% certain. We write things down because we have two offices and memory is lossy. We debate loudly and move without resentment. We treat the customer’s real problem as more important than an elegant internal process. If you’ve spent time waiting for permission to try something obvious — you’ll notice the difference here immediately. **The Question You're Probably Asking** *"Is this a real writing role, or am I going to be editing AI output all day? This is a writing role. The work that matters — the customer interviews, the hook that makes someone stop scrolling, the positioning call that reframes the category, the sentence in a case study that closes a deal — is judgment work, and judgment is the whole job. You'll have modern tooling at your disposal, and we expect you to use it well. But the reason we're hiring a human writer is because the hardest part of this work can't be delegated. It's the part you show up for."* **— EviSmart Talent Team** **What We Need** - 5+ years of B2B SaaS content or product marketing experience, in-house ownership. - A portfolio of case studies that sales actually used — before/after, specific numbers, real customer quotes. - Hook-driven writing chops — pattern interrupts, open loops, curiosity gaps. You can point to posts or ads that stopped the scroll. - Customer interview skills. You can turn a 30-minute call into a case study, a video script, and three social posts. - Video scripting experience — Hook → Story → Offer for YouTube, shorts, or demos. - Fluency with modern writing tools, including AI. You use them where they help and know where they don't. - Bonus: dental, healthcare, or regulated industry experience; founder-led content experience; performance data on your past work. ### **Portfolio Required to Apply** Send three pieces with your application: 1. One case study with before/after, specific numbers, and a real customer quote. 2. One hook-driven social post or ad — scroll-stopping, not corporate. 3. One long-form piece designed to convert, not just inform. *Applications without the three required portfolio pieces will not be reviewed.* Apply today @ [EviSmart Careers](https://evismart.com/careers)