Content Research & Activation Analyst

Job description

Content Research & Activation Analyst Bloomberg Marketing partners with forward-looking business leaders to seize and create opportunities and to drive difference. We use data to understand markets and audiences, and creative ideas to build stories and brands. We create campaigns that capture attention and drive a reaction. We move fast, and our core approach is integrated and pioneering. The Content Marketing Strategy team transforms Bloomberg’s market insights and research into compelling content that resonates with customers and prospects. We drive engagement at scale by connecting Bloomberg’s unmatched expertise to client priorities and broader business goals. Sitting within Business Marketing, our team focuses on turning market intelligence into meaningful impact. Our ambition is to redefine how we approach marketing—moving beyond promotion to find new ways to surface, package, and distribute Bloomberg’s research to the audiences who value it most. The Opportunity We are seeking a Content Research & Activation Analyst to help Bloomberg maximize the reach and impact of our in-house research. In this role, you will combine content activation, audience analysis, and experimentation to connect the right research with the right audiences, channels, and moments. You will help us better understand how clients consume Bloomberg research, what they use it for, and how content discovery is evolving in the age of AI, search, and ASKB. Success requires curiosity about markets and client behavior, strong content instincts, and the ability to turn insights into action—testing new approaches, identifying what works, and helping scale those ideas across Bloomberg experiences. We’ll Trust You To: Turn Bloomberg research into timely, relevant content around earnings, macro events, sectors, and market themes across written, video, digital, and emerging formats. Analyze audience behavior and engagement signals to understand who is consuming our research, which topics and analysts resonate, and what drives deeper engagement. Explore how AI, search, ASKB, and evolving Bloomberg experiences can transform the way research is surfaced, packaged, promoted, and consumed. Partner directly with Bloomberg Intelligence analysts to identify compelling ideas and translate complex research into clear, engaging content for professional audiences. Contribute to new content and product development initiatives, bringing together research, client behavior, and emerging distribution opportunities. Manage content priorities and execution across teams, balancing speed and relevance with a focus on measurable impact. You’ll Need to Have: A strong understanding of and interest in financial markets, research, content, technology, and the evolving role of AI. An analytical mindset and curiosity about audience behavior, content discovery, and consumption patterns. The ability to understand complex research and translate it into clear, compelling ideas for professional audiences. Comfort working with data and engagement signals to identify opportunities and inform content decisions. Strong writing, communication, and organizational skills, with the ability to manage priorities across multiple teams and initiatives. A hands-on, collaborative approach, with the curiosity and agility to experiment with new formats, technologies, and ways of reaching clients. We’d Love to See: Familiarity with Bloomberg Terminal workflows and how financial professionals discover and consume research. Experience working with financial research, content strategy, audience development, or digital distribution. Experience experimenting with AI, search, or emerging content discovery technologies. Examples of work that demonstrate creative thinking, experimentation, and measurable audience impact. If indicated, please note that years of experience are a guide; we will consider applications from all candidates who can demonstrate the skills necessary for the role. Discover what makes Bloomberg unique - watch our podcast series for an inside look at our culture, values, and the people behind our success.