Content Specialist

Job description

As the Content Marketer at Mindtickle, your ultimate goal will be to prove the value of your content efforts to meet our business goals. You are the perfect fit for this job, if you’re a: Voracious Researcher - You’re constantly consuming all kinds of information with a desire to push yourself to learn more. Great Storyteller - You approach every piece of content you create as a narrative. Prolific Writer - You LOVE to write, even when it’s not for work. Believer in building relationships - You enjoy engaging in conversations/debates with people via email or in blog comments. You will be responsible for: Creating persona-driven content for different stages of the buying cycle to attract more relevant traffic and to expand our subscriber base. Performing extensive market research on the industry and working closely with other teams to discern most relevant topics for website. Creating awareness/excitement about our software and collecting leads by producing all types of content -- ebooks, blog posts, and case studies. The topics will primarily be related to sales productivity and enablement. Briefing the designer to produce images/infographics that enrich our content pieces and get more engagement. Community building and driving engagement for our brand through Twitter, Google+ and blog comments Writing direct response copy for our landing pages to attract more leads into the marketing funnel Monitoring and reacting to data and analytics Nurturing prospects through weekly/monthly email newsletters Initiating marketing strategies for content promotion to attract relevant traffic Reaching out to industry influencers/experts for interviews You have experience growing and engaging audiences through content. You are passionate about technology and have keen interest in digital advertising & analytics. Nice to know: Wordpress, photoshop Perks and Benefits CTC will be market competitive and significant chunk of the stock options so that you can share the upside of MindTickle's success An intimate and informal office set-up that will make you feel like at home A Cultural Activity team responsible for packing our calendar with fun events, parties and trips Catered lunches and a kitchen exploding with every possible food, snack, or coolers you can imagine Craving something special? Then just add it to the list, and we'll stock it for you! A Sports Club - Balewadi stadium , which is around 1 kms from the office. You can have fun whatever sport activity you prefer. MindTickle is a next generation sales productivity and readiness platform that helps companies to prepare their sales reps, customer support and partners in a scalable and effective way. MindTickle does it by combining the power of social, mobile, cloud and gamification. MindTickle was awarded #1 in the category of “Best use of engagement techniques in Online Learning" at the Gamification Summit, San Francisco in 2013. It was also awarded "Coolest Startup to work for" by Business Today in 2013, and recognized as the second most promising startup by Financial Express. MindTickle was recognized as a "Cool Vendor" in 2014. Funded by top tier VCs such as Accel Partners and Moneta Ventures, MindTickle is part of the elite club of startups that are creating and owning a new product category. Ranked #68 in the list of the topmost social selling brands globally (ahead of the likes of GE Capital and Savo), MindTickle has already garnered an enviable list of customers such as Rocket Fuel, eBay, Couchbase, SAP, Yahoo!, Vodafone and InMobi. This is a great time to join the MindTickle team. The product has found a market fit and hockey stick has kicked in. A great learning experience and memorable journey is guaranteed!!