Content Strategist

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content Strategist based in Canada.** As a Content Strategist, you will own the day-to-day strategy and delivery for enterprise B2B clients, combining content, SEO, analytics, and client consulting. You will translate business objectives and performance data into tailored marketing strategies designed to drive measurable growth. The role requires strong ownership of client relationships, project execution, reporting, and strategic decision-making. You will work closely with writers, designers, specialists, project managers, and senior leadership to deliver high-quality campaigns. You will use competitive, audience, and performance insights to identify opportunities and continuously refine your approach. This is a highly collaborative, client-facing role in a fast-moving, performance-oriented digital marketing environment. ### Accountabilities: - Develop and implement customized content and SEO strategies for enterprise B2B clients, using client goals, historical performance, ongoing campaigns, project phases, and established marketing best practices to drive measurable outcomes. - Build creative briefs and compelling content campaigns informed by competitor research, audience insights, and strategic opportunities across areas such as customer generation, content production, share of SERP, and LTV modeling. - Use data from sources such as Google Analytics, CRM platforms, SEMRush, and Ahrefs to establish meaningful client goals, secure internal approval, and communicate those goals effectively with clients. - Own project execution by ensuring strategies are translated into clearly defined tasks, responsibilities, and deadlines, using Asana to coordinate work across internal specialists, clients, writers, designers, and project managers. - Partner closely with content writers and designers to deliver campaigns on schedule while maintaining quality standards and ensuring final outputs meet client expectations. - Serve as the primary interface between clients and internal teams, building trusted relationships that extend beyond individual deliverables and positioning yourself as a strategic consultant for each client’s business. - Maintain proactive communication with clients through regular meetings and shared communication channels, providing updates on timelines, deliverables, goal progress, opportunities, and changes affecting the account. - Communicate proactively with internal leadership regarding roadblocks, account growth opportunities, strategic changes, client organizational changes, and other developments that may influence account performance. - Regularly report on strategy performance and business impact through bi-weekly client meetings, monthly reports, quarterly reports, and two bi-annual business review presentations. - Monitor account performance against key objectives, including North Star Metric attainment, recurring revenue retention, customer satisfaction, and opportunities for upsells, cross-sells, and referrals. - Identify opportunities to expand client relationships through additional services, increased investment within existing service lines, or referrals generated through strong client partnerships. ### Requirements - Bring a proven track record of implementing SEO and content strategies, including keyword research, on-page optimization, link building, and broader content planning. - Demonstrate strong analytical capabilities and the ability to interpret website traffic, SEO performance, and marketing data using platforms such as Google Analytics. - Have strong client-facing communication skills, with the confidence to manage relationships with key stakeholders, present strategic recommendations, and communicate complex information clearly. - Be highly familiar with industry tools including Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog, and comparable SEO and website-crawling platforms. - Demonstrate strong organizational, project management, and time management skills, with the ability to manage multiple priorities, deadlines, stakeholders, and deliverables effectively. - Bring previous agency experience and a strong understanding of the pace, client expectations, and delivery requirements associated with an agency environment. - Have experience working with B2B technology and/or SaaS businesses and understand the marketing challenges and growth dynamics of these industries. - Demonstrate genuine enthusiasm for digital marketing, SEO, and content, with a proactive approach to staying current with industry developments. - Show an active interest in emerging technologies, particularly AI and automation, and understand how they can be applied to improve marketing performance and operational efficiency. - Be collaborative, proactive, commercially aware, and comfortable working independently in a remote-first environment while maintaining strong relationships with clients and distributed team members. ### Benefits - Competitive compensation supported by a defined living-wage approach. - Medical, dental, vision, disability, and life insurance coverage for employees and their families, including a 100% employer-paid employee plan and 50% employer contribution toward dependent coverage. - Mental wellbeing support, including access to certified therapists and a Headspace membership. - Gympass membership to support physical wellbeing and fitness. - Unlimited PTO with a two-week minimum, paid company holidays, a paid birthday day off, and an end-of-year recharge period from December 24 through January 1. - Paid parental leave to support employees and their families. - Traditional and Roth 401(k) options with a 3% company contribution match. - Annual bonuses based on tenure, with the total potential amount increasing over time. - Annual anniversary trips with peers and executive leadership. - 100% remote work from a home office for eligible employees based in Canada, with a remote-first working environment supported through virtual collaboration tools. - A people-first and inclusive culture committed to supporting diversity, accessibility, professional growth, and reasonable workplace accommodations.