Content Strategy Specialist - 20 Month Contract

Job description

At Trudell Medical International (TMI), we pride ourselves on our passion for finding innovative and creative solutions which has enabled us to develop medical devices that continue to make a difference in the lives of people around the world. Situated within a modern facility located in beautiful London, Ontario, TMI offers a comfortable work environment with a respectful and family-oriented culture. As an employee of Trudell Medical International, not only will you contribute to the development of products at the cutting edge of medical device technology, but you will also have the opportunity to perform challenging work alongside a first-rate group of dedicated professionals. Trudell Animal Health is a dynamic, high-growth division taking that same passionate commitment to innovation and bringing it to veterinary medicine. We design, market, and sell specialized veterinary devices and products that elevate care for companion animals and equine patients across the globe. As part of the Trudell Animal Health team, you will experience the best of both worlds: the agility, momentum, and fast-paced growth of a focused animal health enterprise, backed by the stability, resources, and reputation of a 100+ year old medical device pioneer. We are looking for stellar talent and ambitious problem-solvers ready to push boundaries, share the future of veterinary devices, and work alongside a first-rate group of dedicated professionals making a tangible impact on animal health. We’re actively searching for our next team member for the position of: CONTENT STRATEGY SPECIALIST – 20 MONTH CONTRACT Purpose: Planning, creating, and managing digital and traditional content to meet business goals and user needs blending strategic thinking and hands-on content work. RESPONSIBILITIES INCLUDE: CONTENT STRATEGY • Define and drive the content strategy for the Trudell Animal Health business brand and across the AEROKAT*, AERODAWG* and AEROHIPPUS* product brands experience • Craft clear, purposeful, and on-brand content that supports Trudell Animal Health’s mission to improve global animal respiratory health • Lead UX content strategy for product initiatives, owning end-to-end content execution across all channels • Use research and data to validate content decisions and advocate for user needs and clarity • Create and manage effective use of keywords, search trends and user behavior through SEO • Create ad content and visuals for all platforms including blog posts, whitepapers, etc. across all customer touchpoints • Mentor content creators and cross-functional teammates on best practices in UX writing and content design • Establish and lead content workflows and processes across all Trudell Animal Health connected teams MARKETING • Collaborate with internal department members, Customer Success, Finance, Regulatory, Engineering and agencies to create exemplary, user-centered experiences at every entry point • Facilitate posting, engagement and audience growth on all platforms including but not limited to TikTok, Facebook, Instagram, YouTube, Google and LinkedIn • Collaborate on paid search marketing implementing best practices on multiple platforms • Collaborate on testing to optimize conversions on campaigns using methods such as multivariate and A/B testing • Create monthly reports on content and social metrics, communicate results and provide solutions to improve outcomes • Collaborate with the team to explore opportunities to further marketing reach and use digital channels and social media creatively engaging customers, industry influencers and followers HEALTH AND SAFETY • Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc. QUALIFICATIONS • University Degree, College Diploma or Certificate in Marketing, Business, or a related field • 5+ years of experience in content design, UX writing and strategy • Strong storytelling skills to communicate complex medical concepts in simple-to-understand terms to influence stakeholders • Expertise in UX Content creation and SEO, and how digital marketing impacts consumer behavior • Understanding and experience with media tools, e.g. SEMRUSH, Figma, Google AdWords and Analytics, Hootsuite, Sprout Social or Meet Edgar, Canva, etc. • Familiarity with digital marketing reporting, and using data to drive business decisions • Experience developing and executing A/B tests, analyzing and translating data into business and consumer insights • Experience with multivariate testing experience is an asset • Experience using software to expedite social community building • Proficiency with social platforms, specifically TikTok, Meta and LinkedIn • Good research skills • Experience developing taxonomies and information architectures supporting intuitive navigation and content discovery and working with digital/media asset management systems an asset Trudell Medical International is committed to providing fair and equitable compensation opportunities to all teammates. The range displayed on each job posting reflects the target for new hire salaries for the advertised position. Within the range, individual compensation is determined by job-related skills and knowledge, relevant professional, lived experience, and/or work location. Our compensation policies and practices are designed to allow our colleagues’ growth and salary progression as they develop in their role. As a candidate, you are encouraged to ask compensation-related questions and have an open dialogue with your recruiter, who can provide specific details for this role and share more information about our total rewards package. As part of our recruitment process, we may use AI tools to screen applicants and assist in evaluating candidate qualifications. All final hiring decisions are made by our recruitment team. We are an equal opportunity employer and it is important to our Company that all its employees, including those with disabilities, find our workplace to be welcoming and supportive. If you are a candidate with a disability who requires accommodations during the recruitment process, please let us know.